Consumer trends - A-Z Guide 2020 S.I. glucose syrup in combination with caffeine References or taurine. However, this is suboptimal if you (1) Newzoo : Global Esports need power for a longer period of time and Market Report 2020 have to remain focused. Carbohydrates such (2) www.nielsen.com/us/en/ insights/article/2020/3- as Palatinose™, on the other hand, offer 2-1-go-video-gaming- is-at-an-all-time- a balanced supply of glucose as energy high-during-covid-19 source. In addition, scientists have found (accessed 24.11.2020) (3) Dressler et al. (2018) that the special way Palatinose™ provides (4) Praet et al. (2017) energy can enhance a person’s mood and E-athletes are looking for diverse products with (5) Katagiri et al. (2012) memory skills (7).” additional health (6) www.dw.com/de/ (Copyright: Gorodenkoff / shutterstock) sportwissenschaftler- esports-profis- Gaming nutrition – sind-wahre- athleten/a-19011581 a future market binations of active ingredients are possible. (accès: 24.11.2020) Product ranges that specifically support (7) Young et al. (2014) Whether it’s energy or sports drinks, shots, gamers before, during and after competition sachets, capsules, gummies or functional can be developed, too.” Thomas Schmidt foods, the possible dosage forms for e-ath- adds: “Even if not all gamers pursue their lete nutrition are diverse. Holistic solutions hobby at a competitive level, the fact that are also a very promisingroute for this targte premium names like BMW, SAP, Pringles and group, says OliverWolf: “Concepts with Volvic sponsor e-sports teams and virtual several ingredients that are geared towards soccer leagues makes it clear how impor- the different needs of gamers and which tant this sector has become”. The global complement each other will prevail in the audience for e-sports counted around 443 future.” Andie Long agrees: “From prevention million people in 2019. And many manufactu- to performance optimisation to better rege- rers are already successfully using branding neration, numerous positionings and com- that specifically targets gamers. ■ 073 News on Functional & Health Ingredients \ Special Issue \ A - Z Health Ingredients 2021 \ ■