H.S. Guide A-Z 2020 -Tendances consommation BENEO IN SHORT Beneo has many years of experience in the development and production of ingredients that add nutritional and technological value to products, staying true to the company slogan “Connecting nutrition & Performance and endurance health”. Its portfolio includes functional are key for e-athletes carbohydrates from sugar beet, prebiotic (Copyright: Gorodenkoff / shutterstock) dietary fibers from chicory root, plant- based proteins and rice ingredients. attention span. An e-athlete’s diet should therefore be similar to that of other com- petitive sportspeople and include nutrients such as natural astaxanthin, which improves concentration as well as physical and mental fatigue.” manufacturers of sports nutrition products Astaxanthin from the microalga Haemato- and dietary supplements, this represents coccus pluvialis is one of those rare antioxi- numerous opportunities to position them- dants that are able to cross the blood-brain selves and their products successfully. Our barrier. According to clinical studies, Asta- Bioactive Collagen Peptides (BCP) Tendo-® Real® astaxanthin contributes to better forte® have, for instance, been scientifically concentration, memory and mental agility (5). tested for years in the field of sports nutri- In addition, it is able to alleviate the unplea- 072 tion and are equally suitable for use in the sant side effects of prolonged screen time, Thomas Schmidt, e-sports sector.“ such as irritated eyes. Marketing Director, Beneo Studies confirm that the specific collagen Studies from the German Sport University peptides stimulate collagen-rich cells in the Cologne prove that e-sport is just as deman- body’s tendons and ligaments to produce ding as other sports (6). The amount of cor- collagen (3,4). In this way, “gamer’s thumb” tisol produced in gamers is about the same – a common joint problem in esports enthu- as that found in race-car drivers. This is com- siasts caused by overstrain – can be pre- bined with a high pulse rate – sometimes as vented effectively. high as 160 to 180 beats per minute, which is Andie Long, Marketing & Sales Manager at equivalent to a very fast run. Gamers’ energy AstaReal, adds: “Many games also require demands are also comparable to that of an enormous degree of tactical unders- endurance athletes. Functional drinks, bars Head of B2B tanding, quick judgment and heightened Marketing (global), and snacks can help them to concentrate Gelita and stay relaxed during stressful situations. The alternative sugar Palatinose™ (generic name: isomaltulose) scores high in formula- tions for this target group, since it delivers ASTAREAL IN SHORT balanced and sustained energy from carbo- hydrates – without the typical “sugar crash” AstaReal is a global pioneer and expert performance slump. Palatinose™ is comple- in natural astaxanthin cultivation, R&D tely yet gradually broken down throughout and clinical science. The company the entire small intestine. Thus, glucose offers various astaxanthin formats to help meet customer requirements enters the blood more slowly, and blood when developing dietary supplements, sugar levels remain low. cosmetics and pet food. Thomas Schmidt, MarketingiDrector at Beneo, explains: “Many manufacturers continue to rely on their products delivering a quick kick via rapidly available carbohy- drates such as maltodextrin, sucrose or ■ / A - Z Ingrédients Santé 2021 / Hors-Série / L’Actualité des Ingrédients Fonctionnels & Santé