H.S. Guide A-Z 2020 - Tendances consommation Esport, a world to explore The growth of the esports and video game sector is encouraging the emergence of new concepts. AstaReal, Beneo and Gelita highlight the development potential of this emerging market for both food products and dietary supplements. 070 Esports is booming. No longer a niche mance and endurance are key for e-athletes market, in 2019, it generated revenue – and manufacturers of functional foods and of more than 950 million US dollars nutritional supplements can tap into new (1). COVID-19 has further spurred its deve- audiences here. lopment: market research company Nielsen Just like in traditional sports, e-athletes have has noticed a significant increase in gamer to be able to perform at their best during numbers as a result of the pandemic – most competitions – the expectations of spon- notably in the USA, followed by France, the sors and fans are huge, and so are the ath- Andie Long, United Kingdom and Germany. In the field letes’ demands on their own performance. Marketing & Sales of sports nutrition and energy drinks in parti-Thus, many gamers are looking for products Manager, AstaReal cular, the gaming community is an important with additional health benefits and scientific target group. As with other athletes, perfor-backing. They have diverse requirements – from better concentration and reactivity to the prevention of wear and tear: e-ath- letes often suffer from back and neck pain, GELITA IN SHORT fatigue, headache and irritated eyes or have problems with the tendons and ligaments Gelita is a global leader in the production in their hands. and marketing of collagen proteins. The company offers a range of specific Functional ingredients Bioactive Collagen Peptides (BCP), which® for gamers are backed by science and provide added value to functional foods and beverages as well as dietary supplements. Oliver Wolf, Head of B2B Marketing (global) at Gelita, says: “The gaming nutrition market offers great potential. There are still relati- vely few products in this area, compared to the myriad of e-athlete demands. For ■ / A - Z Ingrédients Santé 2021 / Hors-Série / L’Actualité des Ingrédients Fonctionnels & Santé