N°65 - Évènement /Hi Europe HiE: helping the industry rediscover its values It will be for the tenth time that the Health Ingredients Europe exhibition shall be organised this year. Since the rst edition of 2000, which had been held in Frankfort, HiE has evolved. Its successive editions have often been marked by turnarounds, the addition of new concepts - such as, for instance, Natural Ingredients. An expert tour amongst the novelties and developments showcased by the nearly 500 exhibitors within a novel concept: help the agri-food sector recover its values. KEY FIGURE530 I n 1960, 35% of thehousehold consump-tion expenditure wentbe due to the complexity of theproducts, their intrinsic quality,production methods, serviceshas almost lost its relevance.Innovation? It is an underlyingrequirement for any develop- for food consumption. Fifty that support their launch on the ment initiative, to be fulfi lled Exhibitors by both fi nished products and 112 years later, it is barely 20% market etc. 10000 that households dedicate to Within this context, four ingredients.This valorisation their food. And if we exclude pathways may be followed to tool is to be applied both to visitors expected products and services. It often the share of expenditure dedi- reinstill value in the food sector. 251 cated to alcoholic drinks, this •Improving the nutritional involves start-ups (invitation percentage drops to 17%. quality and promoting the to discover 15 start-ups that The global market are competing for the Startup for enriched These fi gures apply to France, health dimension of food. food products, but their levels are quite similar•Enhancing the value of nutri- Innovation Challenge). intolerances, to those of other European tion by means of product, Restoring confidence in the functional modes of production? This properties etc. is countries. It is in Italy that theyservice or market standard to be measured are the highest: 20% (except innovation. is nothing but traceability. It in billion euros for alcohol). It is in the Eastern•Restoring confi dence in the has been in place for several (Euromonitor’s data years across various supply of 2017). and Nordic countries that modes of production. By 2020, this market household expenditure on food •Instilling societal value into chains, including the most is expected to remains the lowest: Germany, the diet. important ones, such as soya generate a further Denmark, Finland and Sweden If taking a closer look, all these(starting with the mid90s, in full €63 billion and exceed the €300 dedicate 13%, the Netherlands pathways are driven by food “scandal” of the GMOs, along billion threshold. 10% (Agreste data, 2015). ingredients, especially by those with the introduction of the All the industrial and commer- with a health positioning. Identity Preservation system). cial players whose economic The nutritional quality and It is the invisible part of the model is based on growth are health dimension? It has iceberg. The transparency of experiencing stability in terms almost become commonplace the supply chain is given by of consumer demand. to say that ingredients must be what consumers get to see. In order to secure the increase as natural and healthy as pos- The societal value of the of their sales turnover, the sible and enhance the health diet? Between eco-sustai- manufacturers and retai- dimension of foodstuffs. This is nable approaches and fair lers engage in a strategy that why the existence of a Natural approaches of the supply involves “increasing the price Ingredients segmentation chains, ingredients are in the of the sold calorie”. This may within an exhibition such as HiE front line. The re-use and ■ / Octobre - Novembre - Décembre 2018 / N°65 / L’Actualité des Ingrédients Fonctionnels & Santé