N°65 - Ingrédients /Aliments fonctionnels years ago by two French - one chia seeds and another one range of organic-certified of them is Denis Gargaud, based on activated charcoal drinks, Elite Detox. Four refe- French canoeist winner of a (coconut shells). Each Wow rences formulated with fruit gold medal at the Olympics Probacteria Water (orange- juices and fourposoitinings of Rio. The bars are vegan mango and raspberry/apple) (skin, anti-ageing, immune and organic. The company contains one billion microor- defences, form). Note that operating in 25 countries has ganisma and are formulated the company also develops recently launched a range of without added sugar. detox drinks formulated with 6 fruit pulp pouches for ath- chia seeds. letes “reluctant” to gels. The ◗Drinks: towards Supported by crowdfunding, latest novelty of the brand detoxification the young start-up Gallimaté is a savoury bar formulated and much more created by two young French with tomatoes and rosemary. chemists developed a drnki Please note that Mulebar Creativity is booming in the based on mateafter having donates 1% of their sales to functional drinks sector. These fallen in love with its taste. It organizations that work to latter do not hesitate to “tease” plays the card of full trans- protect the environment. the food supplement concepts. parency of its mate supply Such an example are the drinks (Italian companyEPO). As for ◗ Fermentation based on birch juice. its flavour, it is theresult of the up again Very popular in Northern and work of its two founders. For Eastern Europe, birch juices now, it is available in groceries Basically, fermentation is an are traditionally consumed for with a fi ne product selection. ages-old food preservation their antiseptic, diuretic and technique. It has been expe- detoxifying properties... The ◗ Superdrinks riencing renewed interest Austrian company Belorganic 102 because it allows meeting Naturprodukte explores this It is under the brand Dozo consumer demand for addi- universe proposing an organic that the Japanese company tive-free (without preserva- juice available in several fl a- Omacchaya, a specialist in tives) products. vours (apricot, raspberry, craft drinks, has launched on Such an example is the apple). Note: birch juice is not the market a drink based on Namaste Water Kefi r, which fi ltered. It is a “raw” product matcha tea under the brand received the Grand Prix upon that somehow requires fi nding name Dozo. Its particular the occasion of the last SIAL the purest and cleanest pos- feature is its tea powder exhibition (see columns). Or sible supply chain. enclosed in an airtight capsule. kimchi jam. The same approach with the The powder is released only Three recipes of dairy-fer- French company Evoleum, when the (patented) capsule is mented organic salads have which imports its birch water perforated. A means to pres- been developed by La Vie from Finland. But unlike the erve the nutritional properties Claire (chain of 350 health market players that surf on of matcha, which make this product stores). Packaged naturalness, Evoleum plays tea a “super food”. as snacks (instead of the tra- the card of sophistication. It is under the brand name ditional glass jars), they are The birch water enriched Smart Chimp that the Tou- based on cabbage (they are with agave syrup comes in louse-based start-up has manufactured in a traditional Tetrapack or as a 33 cl glass launched on the market Alsatian choucrouterie) sea- bottle. On its stand at SIAL, a drink formulated with a soned with shiitaké, ginger, the company invited the visi- spirulina extract. Each bottle cumin for different versions... tors to discover its drinks contains 4 mg of phycocya- Wow, a British start-up, at its bar, The MixEaulogie. nine (antioxidant action), launches in France a range A barman prepared subtle hence the blue colour of the of functional drinks that the blends, including a green tea drink. Three versions are pro- young company introduces as & saffron honey infusion... posed: the original flavour, the fi rst based on microorga- Another range to be noted raspberry, pear. Note: based nisms, less than one year after in the same detoxification in Toulouse, the company has launching a drink based on category is Elite Naturel’ full its own brand ambassadors ■ / Octobre - Novembre - Décembre 2018 / N°65 / L’Actualité des Ingrédients Fonctionnels & Santé