Clinical nutrition\ Marché - N°64 INNOVATION AND COMPLIANCE on Nestlé Food’s know-how and knowledge The weight of these categories gained 4 for its range of oral nutrition products. We points. Fruit juices account for over 15% of develop the taste, the nutritional and orga- products sold and desserts for more than noleptic quality of our recipes fi rmly believing 20%. We are a leader in these product cate- 027 that a good-quality product promotes treat- gories, which are genuine growth drivers in ment compliance. To achieve this, all our pro- oral nutrition. ducts are blind-tested on a target population Another line of work on treatment compliance against a major challenger in their category. is the concentration of formulas. In January, When our product is chosen as the favourite we announced the launch of a new Clinutren by at least 60% thereof, it is validated. This HPHC + range that provides the necessary process is a guarantee for the health profes- amounts of protein and calories in only 200 sionals that our products enjoy consensus ml. This range is also lactose- and gluten-free support. to improve its tolerance. We are also working on variety. The oral Finally, we support the health professionals nutrition market currently relies heavily on through a team of representatives active in dairy products. They account for more than hospitals to provide pedagogical training on 50% of products. However, we believe that the care and benefi ts provided by the Cli- we must adapt to the tastes of patients and nutren products. Our team also trains general® offer variety because oral nutrition thera- practitioners in our products. We currently pies have a long duration (Editor’s note: are the leading brand in France in terms of on average more than 7 months). And it is “prescription rate,” which means that most of important that patients may be able to finish the nutrition prescriptions issued by various their whole treatment, which is very difficult health professionals recommend one of our in the case of certain pathologies, such as brands. We also assist the pharmacists and oncology, where there are phases of disgust give them the means to help patients suc- and lassitude. This is why we have deve- cessfully comply with their nutritional treat- loped ranges of fruit juices high in protein ments by providing them with samples to and calories and unctuous desserts inspired taste the products, booklet-recipes and tips by consumer products. Previously perceived for the caregivers. All these tools developed as alternatives, they have currently become by Nestlé, which allow the patients to interact core markets. Since 2014, fruit juices and with different networks, are highly appreciated desserts represent an additional €32 million. by the health professionals. ■ News on Functional & Health Ingredients \ N°64 \ July - August - September 2018 \ ■