Vitafoods Asia Preview\ Event - N°64 recurrence; the second one describes its capacity to this presence is explained by Véronique Sanceau, AND IF ONLY reduce the infl ammation caused by vaginal infection. Marketing Manager of the company: “Vitafoods Asia ONE REMAINS ... Its protective effect relies on a mechanical effect of is a very dynamic event in Asia due, in particular, to its Only one is yet to be Candida albicans aggregation supplemented by the recent relocation to Singapore, which allows meeting taken, the one regarding elimination of the virulence factors of the pathogen. existing or prospective Malaysian customers, but Informa. Ten years To cover the whole spectrum of vaginal infections, also customers from Hong Kong, Korea, Thailand, after trying to take it over, Informa Group another study was carried out and demonstrated the Australia, New Zealand ...” has fi nally managed to effectiveness of the ingredient on bacterial infections Polaris will be introducing its high-performance reach an agreement with its competitor, (Gardnerella vaginalis). Lesaffre Human Care has a marine and algal oils benefiting from the Quali- UBM, regarding this team dedicated to the Asia-Pacifi c Region which is tysilver oxidation protection. The company willlatter’s takeover. Informa (€ 4.3bn) is the based within the Singapore subsidiary of Lesaffre highlight, in particular, its range of “Sensory” marine one behind nearly 200 Group, with sales representatives for each market. oils with exceptional organoleptic qualities, the exhibitions, to which the Asian market being very sensitive to this aspect. Its group will be adding the 300 events organized • BCF Life Sciences will be participating for the third “vegan” approach will also be highlighted through its by UBM. From now on, time in Vitafoods Asia. The company will put forward microalgae-derived oils naturally rich in DHA, but also Vitafoods and CPHI (Informa), on the one two amino acids. Its L-cystine can be used in food the highly concentrated version of DHA 650 mg/g. hand, and Fi/Hi (UBM), supplements targeting the health of nails and hair. A Finally, the latest addition to Polaris’ fi sh oil powder on the other hand, clinical study conducted in mid-2017 demonstrated range will be introduced so as to meet the dosage regardless of where they are held around the its effectiveness. L-tyrosine is intended to support the form expectations of this market (gummies, func- world, will be brothers. cognitive functions and stress management. One of tional foods...). What will this change for their exhibitors? the other introduced products is Kera-Diet, a natural® Not much, in the near hydrolysed keratin 100% available. Its amino acid Finished products future, as each one will keep its own identity. composition is similar to that of the hair and nails, On the other hand, as including L-cystine. Due to the fact that it contains “Export development (in the Asian region) is a long- the exhibitors will be 92% free-form amino acids, it is easy to absorb. It term process,” saidJulien Prédal from Synergia. dealing with a single interlocutor/player, they was classifi ed as a Cosmetic and Food Grade to Finding one’s exclusive distributor in a territory is might be subjected to 133 be used in nail and hair applications. These ingre- a task that requires time and patience. It can take a signifi cant fi nancial pressure. One thing dients are of recognized French origin and can be several years between the moment you get in contact is sure: the creation fully traced. BCF has a sales offi ce in Thailand that with a company and the fi rst order. of a giant of b-to-b covers the whole Southeastern Asia. “The sector of However, in 2017, “following our attendance of Vita- communication will standardize the offers food supplements is strategic for the growth of our foods Asia, enhanced by the activity of an on-site of the exhibitors. But company and Vitafoods Asia is a perfect occasion consultant, we were able to initiate discussions with after all, this is in line with the globalization of to meet existing and prospective clients,” points out a dozen of distributors,” Julien Prédal from Synergia consumer expectations Jacques Pidoux, CEO of BCF Life Sciences. said. As a result, two exclusive contracts have already and the concentration been signed and the product registration process of ingredient suppliers. • In 2017, Omnipharm attended Vitafoods Asia for is underway. the fi rst time. The objective was to expand the pre- Just like during the previous edition, Synergia will be sence of the company in the Asian market. As the promoting its best-selling products: the D-Stress and meetings and exchanges had been at the height of Probiotics Maxi-Flore Baby-Flore ranges, as well as expectations and the whole experience most posi- Glutaform and Flex-Tonic.■ tive, this year “our main objective is to strengthen the relations established last year and, of course, to continue to penetrate themarkets forraw mate- A POSITIVE RELOCATION rials and custom manufacturing,” General Manager Mehdi Boulahia said, before concluding: “with every year, Vitafoods Asia will become a must for us, just By deciding to move out from Hong Kong and “invest” in Singapore, the organizers of Vitafoods Asia (Informa as Vitafoods Europe already is.” Group) succeeded in their bid: in September 2017, the number of visitors (5,067 from 62 countries) had increased First-time exhibitor by over 110% as compared to the edition of 2016. Last year, nearly 260 exhibitors from almost 40 countries had Polaris will be attending Vitafoods Asia as an exhibitor decided to bet on Singapore. And it was a successful one... for the fi rst time. Polaris has decided to exhibit under GOED’s shared pavilion in order to benefi t from the shared visibility of omega-3 suppliers The reason for News on Functional & Health Ingredients \ N°64 \ July - August - September 2018 \ ■