N°64 - Évènements /Vitafoods Europe Compte-rendu is essential. Such an example is Indena, which crustacean from a natural area fi ercely defended has launched Vazguard (modulation of LDL/HDL™ by ecologists: Antarctica, which is to become the cholesterol and triglyceride levels), the phenolic world’s largest marine sanctuary. A project bene- fraction of a Bergamot grown in the Calabrian fi ting from the support of a global campaign led region since the 18th century and formulated by Greenpeace and 1.7 million persons. with Phytosome. If consumers’ quest for trans-® Which justifi es the strategic choice of these com- parency might be perceived as a constraint by the panies which decided to offer “alternative” sources companies in this sector, it also has a signifi cant to marine-origin omega-3s. These companies are advantage: it allows telling “beautiful stories” and therefore pressing themselves into the vegan oil building a differentiating communication strategy, sector. Such an example is Polaris, which offers while also allowing them to stand out as “res- a microalgae oil with high levels of DHA (650 mg) ponsible” players. concentrated in vegan capsules. Another example is Fermentalg (DHA-rich algal oil), which was deve- A strategic shift loped by the Austrain company Ecoduna (ADM Group, Onavita range).™ This is especially visible in the “sensitive” area of omega-3s, whose marine sourcing remains Collagen is a headliner a topic of concern for consumers - hence the increasing number of reassuring labels such as Collagen is currently used in a large number of Friends of the Sea, MSC, etc. Krill oil suppliers have formulations: functional drinks, food supplements, recently announced that they were “permanently dietetic foods. Simply because it targets a very and voluntarily” putting an end to harvesting this large number of applications, from joint health to nutricosmetics and a very wide public, from ath- letes to the elderly. Among the proposed concepts, PROBIOTICS FOR ALL USES a beauty drink formulated with Solugel collagen® 148 by PB Gelatins, Collafuture by Euro Pharma Probiotics are diversifying their application area, Alliance. The British company Ellactiva, which moving outside sports nutrition as well, an area that is was exhibiting for the fi rst time at Vitafoods, has a increasingly explored. Oral health is such an example. hyper-segmented approach to this ingredient. Its PiLeJe Industrie has developed a white label formula, soft chews contain collagen peptides described as ready to be put on the market and intended to keep having a benefi cial effect on skin, and target three teeth healthy. Oral Biotic is based on a microbiotic areas (Collagen & Energy formulated with vitamin strain (Lactobacillus plantarum, three billion CFUs/ C, Collagen & Immunity formulated with prebio- tablet) associated with vitamins C and D for the tics, zinc, selenium, vitamin C, Collagen & Bones claims “normal collagen synthesis to ensure normal with vitamins C and D). The development of these teeth and gums function” and “maintains normal dosage forms was possible thanks to the upstream dentition”. Another turnkey formula: Flash Biotic, work carried out by the suppliers of collagen. Lonza which combines a microbiotic strain (Bifi dobacteruim bifi dum) with the Saccharomyces boulardii yeast. has launched UC-II, a form of non-denatured type For its part, DuPont Nutrition & Health targets the II collagen described as able to maintain and to elderly with Howaru Protect Senior. A published restore the cartilage. meta-analysis (four clinical studies) shows Rousselot has developed a new collagen grade, the role of this strain on enhancing cellular Peptan IIm: a hydrolyzed type II collagen matrix® immune activity in healthy elderly people. in the form of peptides and bioactive glycosamino- ADM Group introduced the range of probiotics developed glycans (chondroitin and hyaluronic acid). Its effec- by Biopolis, the Spanish company which is a spin-off of tiveness has been shown by in vivo studies: protec- the Spanish Centre for Scientifi c Research established tion from cartilage degeneration, anti-infl ammatory in 2003 and taken over by the group in March 2017. activity (post-traumatic or obesity-related osteoar- Please note that Biopolis has developed a mix of thritis), protection from synovial inflammation. probiotics which, when consumed as a supplement, Highly available, Peptan IIm is active even when® reduce use of topical steroids by atopic dermatitis patients (article published in JAMA Dermatology). used in small doses (1 to 3 g/day), which opens the doors to applications such as softgels or tablets. Weishardt presented the last results of the clinical study about knee osteoarthritis after oral intake of Naticol (10 g/day). In this randomized, double- ■ / Juillet - Août - Septembre 2018 / N°64 / L’Actualité des Ingrédients Fonctionnels & Santé