Postview Vitafoods Europe \ Event - N°64 permanent renewal Project), thereby echoing the global mapping of™ animal-origin proteins. After soy and pea, which the Omega-3 Index (blood EPA and DHA levels are the most promising sources of vegetable pro- expressed in % of the weight/erythocytes), which teins, we are witnessing the emergence of rice, showed that almost everywhere in the world, this lupin, hemp and alfalfa. These proteins are derived index is low or extremely low - less than 6%. In from 100% vegetable sources and they are com- Norway, for instance, it reaches 8%, while the ideal plemented by proteins derived from microalage one would be 12%. or insects. For its part, the French company Seanova has also Not only are they used everywhere this year - in developed and patented in France a test aimed bars, beverages etc., but, above all, their sustaina- at measuring the lipid profi le. The test is to be bility is put at the forefront (see this issue’s article launched soon. on JAS La Rochelle). It is a fundamental pillar For the sake of completion, let us highlight the the that relies on a trio: using the natural resources activity of Baze (a company that offers a single- in the best possible way, transparency of the pro- 147 use blood sampling kit whose content, after being duction facilities, premium quality and specifi c analysed in a Swiss laboratory, reveals the levels resources. Many are the companies that highlight of vitamins B12, D and E, omega-3s, magnesium, these aspects. From Natural Origins to Verdure copper, zinc and selenium to ensure appropriate Sciences, while passing through Naturex - via its supplementation) and Thryve (gut microbiota sustainable programme Pathfi nder, Pharmanager analysis leading to personalized supplementation Ingredients - which brought together two partners, with probiotics, prebiotics and vitamins). These Amoros and VH Italia, and created the Esfri Group® two companies did not attend Vitafoods. Such to ensure total traceability throughout the whole tools will probably play an increasingly important chain of botanical extracts, or Natinov (read this role as the nutritional approach is becoming an t ical y integral part of prevention and of consumers’ self- care approach. A DETOX SUPPLEMENT More natural ingredients Introduced by the Marseille-based company Yvery, This is one of the global trends in the sector of which exhibited for the fi rst time at Vitafoods, ingredients: they must be - they already are - as MetoStop claims a heavy-metal detoxifying effect little processed as possible. Hence the multitude (lead, mercury, aluminium, arsenic, cadmium...) of fruits, cassava roots, buckwheat powder (fi bres for the body. The patented formula is composed derived from the natural matrix without impacting of three active ingredients: chlorella, which their nutritional quality). Such an example is Pura- supports the elimination of heavy metals and toxins from the liver and kidneys; wild garlic, sana, which launched a range of Super Greens (extra positioning in the organ-vegan-raw, gluten- which also has a depurative effect; alpha-lipoic acid - derived from cruciferous vegetables, it free segment): blends of herbal (wheat, barley), chelates and removes heavy metals in depth. microalgae (spirulina, chlorella, klamath) and vege- table (cabbage, parsley, broccoli) powders. This quest for natural ingredients is also refl ected in alternative protein solutions as compared to News on Functional & Health Ingredients \ N°64 \ July - August - September 2018 \ ■