Nutriform Business Days 2018 \ Event - N°64 ALIMENTAIRES & L’INNOVATION CONGRESS The 2 Nutriform’Business Dand ys congress, which is set to take place at the Palais des Congrès in Saint-Raphaël in the Var department of France on 19 and 20 September 2018, is the only event of its kindth th in Europe, devoted exclusively to food supplements and innovation. 2017, this year’s congress will be attended by lable to develop their activity? Which avenues Repères all of the major players in the food supplement should brands be exploring in order to main- Landmarks sector, primarily brands and laboratories but also tain their sales? industrial sub-contractors and service providers, Science will also play an important role in this • Le marché européen des compléments alimentaires all of whom will be coming together to share their second edition of the event, with highlights inclu- est estimé à 11 milliards €, perspectives and experiences and explore what ding the impact that nutrition has on vision, brain en croissance de +7.3% CAGR au cours des the future has in store in terms of solutions and function, the future of research into probiotics trois dernières années opportunities for development. and the needs of the elderly. (IQVia Consumer Health Global Market Insights). Those attending the congress will include Particular emphasis will be placed this year on The European food directors, marketing managers, R&D managers, plants and plant extracts in terms of sourcing supplement market is worth an estimated €11bn, product managers and buyers. and bio-availability : What’s the situation with up 7.3% in terms of CAGR regards to bio-availability, for example? The issue over the past three years (IQVia Consumer Health Where did the idea for the of essential oils will also be addressed. Global Market Insights). Congress come from? The congress is intended to provide a source • Principales 167 of inspiration and innovation for players in the «raisons» qui incitent This is the second time that a congress aimed food supplement sector, and an entire session à la consommation de compléments exclusively at the food supplements* industry will be devoted this year to new ingredients and alimentaires: des and value chain will have been held in Europe. the sustainable sourcing thereof. pressions sanguines élevées (pour These Nutriform Business Days are designed plus de 40% des to provide a unique opportunity for food supple- Congress partners consommateurs), loin devant des ment brands to interact with participants, inclu- problèmatiques de ding academics, regulatory experts, consumption The Congress is being organised in partnership sommeil et des migraines (29% chaque), un and marketing specialists, start-ups, ingredient with national food supplement union Synadiet, cholestérol élevé (27%) suppliers and representatives of various French which has 230 members operating in the market. The main ‘reasons’ for which people take food and European bodies who will be coming from Several sponsors will be supporting the Congress: supplements are high both Europe (Norway, Italy, the United Kingdom, Two Gold Sponsors:Becarre & Zynamite blood pressure (for over 40% of consumers), way Portugal, Finland and Belgium, among others) (Nektium) ahead of sleep-related and the United States. Three Silver Sponsors:EPAX, Seanova,® problems and migraines (29% each) and high Mérieux NutriSciences cholesterol (27%) What highlights can we expect to see? (sources: Havas World- The organisers wide, GlobalWebIndex). Some of the topics covered will have a strong marketing fl avour, including the following: To The Congress is organised by CSM Event with what extent can a brand expand? Under what the support of Actif’s Magazine - a bilingual conditions? What impact does packaging French-English magazine devoted to nutritional have? What conventions might be broken? and functional ingredients. Changes in the distribution sector are another of the key issues that will feature on this Information & registration year’s programme, with the emphasis very much on e-commerce. Is it competing with The full programme, along with all further infor- distribution, and dispensaries in particular? mation and registration terms, can be found on What means do the latter currently have avai- the event website, www.nfbd.fr.■ News on Functional & Health Ingredients \ N°64 \ July - August - September 2018 \ ■