N°64 - Ingrédients /Extraits végétaux A POP label for the botanicals sector. No, it’s not about music, but about creating a beautiful stage for this sector dedicated to plants that support Health, Beauty and Well-Being. The POP(Plante à Origine Prouvée) label, which stands for “Plants with a Proven Origin” has been developed by Phytolia, the association of the companies in the botanicals sector. In fact, the whole sector participated in the creation of a data repository and IT tool. CHRISTOPHE Another label? provides evidence for its quality and tracea- RIPOLL, bility processes. CHAIRMAN OF Rather, an answer to the market and consu- The medicinal plant supply chain has PHYTOLIA mers’ expectations in terms of information. launched a structuring initiative, including “There is a certain These latter are more and more interested the promotion of the term “sector” itself, a explanation for this in knowing the origin of the products they concept in line with the French national food somewhat chauvinist consume. This origin aims to provide infor- conference Etats généraux de l’alimenta- approach - the willingness to defend a French sector andmation both on the place where a plant is tion, where the promotion of various sectors know-how. The reasons areharvested and its traceability throughout the quickly became a hot topic. 102 many: economic, support towhole processing chain, “from the elfi d to The botanicals sector includes producers, sustainable development, the promotion of short circuits.the finished product”. Beyond traceability, processors and operators launching the pro- It is also necessary towhich is the visible part of the iceberg, the ducts on the market. maintain innovation within the boundaries of the label guarantees the presence of minimum French territory. Which is notamount of plants in the finished product. Promotional medium always easy inasmuch as the extractors must “look” for such innovation whileSector concept The POP label aims to promote and structure there is still strong demand the French botanicals sector. The success for extracts obtained from “traditional” plants. It isThis POP label is to be used on cosmetics, of this label relies on the commitment of necessary to bridge the gapdry and liquid food supplements which must various operators to ensuring product tra- between the diversifi cation ofmeet certain criteria (see table). Certain pre- the supply sources and their ceability both upstream and downstream. security. requisites and conditions of use must be met Once granted by Phytolia, the POP label is This is why the supply chainin order to obtain it, such as a French supplyto be used by the operator on a promotional dedicated to health, beauty and well-being plants haschain whose traceability must be ensured by medium of its choice. As explained by Chris- launched a structuringthe producing companies. If a plant cannot tophe Ripoll, “our independent label allows initiative.” be cultivated in France, it can still qualify for strengthening and guaranteeing operators’ a label provided that the foreign producer communication strategy”.■ Eligible products Cosmetics Dry food supplements Liquid food supplements Share of botanical 10% 50% 10% ingredients* Share of plants certifi ed 95% 60% 60% by Phytolia POP *% of dry plant At least 5% At least 20% At least 20% per ingredient ■ / Juillet - Août - Septembre 2018 / N°64 / L’Actualité des Ingrédients Fonctionnels & Santé