N°64 - Évènements /JAS Compte-rendu JAS La Rochelle: it’s all about sus- The latest JAS (Health & Food Days) edition focused on sustainable development, under allits forms (sustainable supply sources, substitution of animal sources with vegetable ones...).If at rst sight, such an approach seems rather narrowing, after two days of conferences, workshops and debates it became evident that our societies are experiencing a real paradigm shift. 162 At the forefront of thisparadigm shift, a radicalchange in the indus-gence of over 3,000 “foodtech”start-ups financed by a growingnumber of specialized investorsnew economic power, there willalso be completely new pur-chase behaviours and expec- trial landscape. Kevin Cam- (Accel Partners, SOSVentures, tations. With the following as phuis, founder of the Shake-Up Combinator, Unilever, Danone the main characteristics: online Factory, gave a conference on Manifesto...) that invested overpurchases, click and collect ser- the first JAS evening under the US$ 50 billion in such start-upsvices, home delivery; the growing title “Are start-ups the answerbetween 2013 and 2017. importance of the concepts of to providing innovative solutionsPlease note: when reference traceability and sustainability; for a sustainable food supply?” is made to the “foodtech”, it isa preference for vegetarian and And if we were to quote Sven mainly for the purpose of des- organic products. Lamote, General Manager of cribing the triple revolution ofBriefly, all is said when drawing Alpro (Belgium brand taken over technologies, usages and cost- closer to a generation(s) shift by Danone): “Our products bring effective models. In fact, this with increasingly varied and their contribution to the develop-term corresponds to innovative sophisticated expectations: ment of more health-friendly anduser and business model expe- Sustainable development, more sustainable food habits. riences. New market segments respect for the environment, Creating economic and social are emerging throughout the resource and waste manage- value has been the common whole value chain: from agricul-ment... ; Vegetarian, organic... ; thread of Alpro’s activity over ture to home apps, while passingTraceability, naturalness, origin, the past 40 years. Together withthrough ingredients, logistics truth ; Well-being, new diets, and through Danone, we will and distribution. personalization ; Ease of pre- go further in building a better The consumers of 2020 are paration, immediacy, accessi- world.” All is said: foodstuffs willa totally different genera- bility... have no other choice but to be tion. In 2020 (which is almost healthy, sustainable and planet-here!), Generations X and Y will Towards an industrial friendly; their producers will beaccount for 70% of the purchase revolution entrepreneurs firmly believing inpower and will outnumber baby these values. boomers (cross-referenced Beyond consumers, a number A disruptive entrepreneurship data Deloitte, Nielsen, L.E.K. of challenges will have to be approach with the annual emer- Analysis). As a result, besides ataken up over the next 20 ■ / Juillet - Août - Septembre 2018 / N°64 / L’Actualité des Ingrédients Fonctionnels & Santé