Innovation \ Ingredients - N°64 NEW 100% VEGETABLE RANGE ALL ABOUT VEGAN FROM MILICAL Established in 1988, the European Vegetarian Union The nutrition brand Milical (Nutrition et Santé has launched the V-Label for vegan and vegetarian Group) has developed the fi rst French range of products in order to promote vegetarianism, on the 100% vegetarian, slimming and well-being products: one hand, and to promote and defend the interests Oryoki by Milical. The “Oryoki” range - a designation of vegetarians, on the other hand. Over 700 products of Buddhist origin, is in line with the meal ceremony have been certifi ed so far. In France, the spokesperson (meditation followed by eating) and is composed of this union is the French Vegetarian Association, of three products: a Veggie Shake, a Veggie Shake which launched a V-Label dedicated website in June. eco-refi ll and Veggie Barres. The Veggie Shake (a The website lists all the products certifi ed so far, the powder to be mixed with water) provides 215 cal- requirements to fulfi l for certifi cation purposes as well ories per serving (55 g). The shake contains 15 g of as vegeconomy-related articles (information about the vegetbale proteins obtained from soy and wheat. vegetarian business sector: vegetarian alternatives, The carbohydrates are provided by sugar cane and the trends in the shelf space, the evolution of sales...). honey, the lipids by soy and the fi bres by chicory and oats. In order to avoid defi ciencies, 12 vitamins KEY FIGURES: (A, E, B9, B5 and C) and 10 minerals (potassium, phosphorus, iodine and magnesium) are added. 8 The shake can be consumed as a substitute for any meal of the day. The second product is an eco-refi ll out of 10 French indicate that they consume fewer animal- origin products by mainly limiting their consumption of box of eight servings fi tted with a measuring spoon rillettes (a preparation of meat similar to pâté), surimi, that allows refi lling the Veggie Shake. As for the breaded fi sh and sausage. Instead, they prefer vegetable Veggie Barres, they are formulated with grape paste protein, fi sh, chicken and turkey, eggs and dairy products. and rice/oat/sunfl ower/cocoa/orange fl akes. Two 2 bars provide 13 g of vegetarian proteins (soy and 121 oat) carbohydrates, lipids, fi bres (chicory and oat), out of 10 French are conscious neo-vegetarians (mostly vitamins and minerals. Sugar is the ingredient with conscious fl exitarians). A large share of the French population would be ready to embrace a fl exitarian diet or the lowest levels in this bar: -37% as compared to has already adopted it without being aware of it. an average fruit bar. The products in the Oryoki by 5.6 Milical range are manufactured in France and sold in pharmacies and beauty&health stores. To support million households, including 8.6 million individuals are the launch of these products, Oryoki by Milica relies involved in neo-vegetarianism. on the website dedicated to this range (www.oryoki. fr), whose central theme is form and well-being. •The benefi ts of vegetarianism: healthy benefi ts of this diet, balance, variety, creativity, ecology and ethical reasons. Going further •Obstacles to fl exitarianism: Created in 1972 in Revel, in the South of France, the pleasure of eating meat and fi sh, not suffi ciently appetizing, the risk of developing health defi ciencies, not all household Nutrition & Santé became a prominent name on the members embrace this diet. market for natural and healthy foods through brands such as Gerblé, Céréal, Gerlinéa, Soy, Milical. With •Important factors leading to purchase: Didier Suberbielle (read below) as its CEO for over the composition of the products rather than their price and AB organic label. The purchasers are expecting more 12 years, the group doubled in size within nearly ten improvements from the side of the brands as regards the labels years, reaching €458 in 2016. Less than ten years non-GMO and free-from palm oil. There are also expectations ago it was taken over by the Japanese pharmaceu- regarding the absence of additives, the presence of organic and tical group Otsuka and multiplied its acquisitions locally/regionally-produced foods. (subsidiaries in Spain, Italy, Benelux and Brazil). *Market research “The market for neo-vegetarians 2018, Didier Suberbielle, the current CEO of the group, Quantifi cation of the demand, analysis of the market has announced his departure. He will be replaced by segments and main marketing opportunities in 2018.” The Taro Mikuriya, Chairman of the Supervisory Board second edition, a market research conducted by ARCANE and Member of the Executive Board. ■ research amongst 1,026 neo-vegetarians interviewed over the period 22-30 March 2018. News on Functional & Health Ingredients \ N°64 \ July - August - September 2018 \ ■