N°64 - Évènements /Avant-première Natexpo Lyon, the (transitory) capital Two great rsts for Natexpo: it is for the rst time that the trade show dedicated to organic products suppliers is being held in the province, and it is for the rst time that it becomes an annual event. By stepping out of Paris and following on the success of last year’s event, Natexpo aims to get closer to the economic network that makes up its mix of visitors. Exploring new territories.Both in nate, aloe vera, goji berry... terms of exhibitors and visitors: The exhibition is a great opportunity to meet Central France, Brittany, Occitania, the players driving the latest trends in the Auvergne-Rhône-Alpes, Provence-Alpes- organic sector, whether related to “alterna- Côte d’Azur, Bourgogne, Pays de Loire are tive” proteins, allergen-free products, super- some of these territories and are already sup- foods, fermented foods and ingredients, porting this initiative (eight regions in total). organic fl avours as well as fair trade, produce Getting closer to the province but also to traceability or the structure of a supply chain. certain foreign countries (Germany, Spain, Amongst the companies exhibiting in this Italy, Switzerland, Austria...) and opening up sector, let us mention Vidya, Worlée, Elixens, to new others (Ghana and Burkina Faso will Tradin Organic, Plantex, Keramis, Herbier du be fi rst-time exhibitors this year). In total, overDiois, Herbes Grand Ouest. fi fteen countries will be represented. Please note that an Organic Ingredients 136 Natexpo 2018 is looking forward to accom- Forum at the centre of the Ingredients modating, on 23-24 September, the visitors and Raw Materials sector will bring toge- eager to discover novel products showcased ther experts, producers and processors to by 650 exhibitors, including 200 fi rst-time examine the leading issues in the upstream exhibitors. segment of the organic industry. From Fitoform (awarded with the Gold Award at the Natexpo Awards) to DIioted, while Microtrends are creating passing through Atlantic Nature, LT Labo- a lot of buzz ratoire, Lustrel, Super Diet, Phyto-Actif, THE ORGANIC Vecteur Santé, Vit’All+: in total, nearly one One of the most interesting things when FOOD MARKET: hundred companies specialised in food sup- attending a show is to nose about in those A SPECTACULAR plements and dietetic products will be atten- places where few others do. Microtrends, SUCCESS ding the show. which actually correspond to as many A Dietary Supplements Forum, a place for health novelties, are worth keeping an eye In France, in 2017, consumers spent more advice, education and discovery hosted by on, as they are as many innovation trails. than €8.3 billion (+ 17%Synadiet, will tackle topics such as regula- They invite (re)considering what tomorrow’s in one year) on the tory aspects, market trends and the “latest mainstreams will be - both in terms of pro- purchase of organic food products. trending” ingredients. ducts and processes. And superfoods are 85% of French people Ingredients, precisely: they will have their part of them. consider it important to develop organic own dedicated space with a 20% larger exhi- Moringa and turmeric are leading well-being agriculture: fi rstly bition area as compared to the 2017 edition ingredients. With high levels of vitamins A because it contributes to preserving the held in Paris. and C, iron, potassium and protein, moringa environment (91%), thenOrganic raw materials and ingredients are is an energy booster, immune stimulant and because the products at the heart of innovation and of the emer- anti-inflammatory agent. It comes in the that come from it are more natural, without gence of the latest trends in the organic pro- form of powder, oil, capsules or herbal teas. synthetic chemicals ducts market. They are the drivers of a sector The same goes for turmeric. It is supported ( 88%), and their nutritional qualities arewhich, for decades, has been an incubator by extensive evidence: LT Labo offers the better preserved (81%).and disseminator of novelties that are often first encapsulated moringa oil; Thera Sana Source: Agence Bio adopted by consumer products: pomegra- has developed a refreshing turmeric-lemon ■ / Juillet - Août - Septembre 2018 / N°64 / L’Actualité des Ingrédients Fonctionnels & Santé