Postview JAS \ Event - N°64 Saccharomyces yeast, which with insect flour - some species agri-food sector,” Kevin Cam- allows obtaining high-pro- have a protein content as high phuis explains. And if we were tein extracts (Linside ProteYn as 63% as compared to 25% to quote two successful entre- range): carbon footprint, agri- for chicken and 55% for beef. preneurs: James Quincey, cultural surfaces, limited water In total, nearly twenty products CEO of Coca-Cola: “We must requirements. The shift in - some of them marketed in be more agile and get things favour of biotechnology might super- and hypermarkets - have to market quickly,” while Jeff ultimately impose this latter as already been developed. Bezos, Amazon’s founder and a major solution considering In fact, sustainable sourcing is CEO, says: “There are two ways the growing demand for plant no longer a trend, it is part of to develop an activity. Assess alternatives. a concrete universe. your strengths and develop It is by combining vegetable your skills. Or determine what proteins like pulses with insect In conclusion? your consumers want and work protein that Jimini’s has deve- accordingly, even if it requires loped nutritional bar applica- “As it is now the case with acquiring new skills.” From this tions. The company is currently many industries, startups will perspective, the latest JAS will working on the development become a key driver of inno- have been a driving force for of Insteak, a steak formulated vation for the players in the the future.■ the same texture allows for the tree of life, is more and more their communication strategy diversification (new flavour, colour, often cultivated within the support to meet the demands of a wider imagination...) while also providing programmes dedicated to Tropical target audience looking for natural a slimming benefit (such as turkey and Sub-Saharan populations. An ingredients in its search for a bacon, sweet potato hummus or extremely powerful super food, this healthy diet. mayonnaise with Greek yoghurt ingredient is being increasingly As an increasing number of people ). ■ used in Asia not only for medicinal are practising sports in most products, but also for foodstuffs. countries of the world, foodstuffs Ferments have been at the basis adapted to effort (before - during - 165 of a healthy diet for ages. They after) have emerged. Let’s translate are used in all possible products Spirulina, chlorella, etc., vegetables and under all possible names: microalgae, all these ingredients probiotics in dairy products or are found increasingly often in drinks, kefir, kombucha, vegetable- the composition of health or well- Consumers’ expectations: health based preparations, Korean being products. High in minerals benefits provided by vegetables specialities etc. (fibres, vitamins...). and vitamins, they are considered Ashitaba is the new “must have” natural super foods. ■ “Product” answers: a vegetable for well-being: the“plant with one ingredient is the proof of a clearly thousand virtues”, which supports displayed health benefit both health and well-being, might Product categories: Fresh ready well become popular outside Asia meals and vegetable substitutes as well. The “healthy glow” ; Desserts based on vegetable Turmeric is widely promoted diet substitutes ; Frozen ready meals. amongst the general public for its Strong-growth countries: The multiple preventive and healing Netherlands: the “vegetable deli” Hyaluronic acid is a high- virtues. Excellent for digestion, performance moisturizer and supply continues to expand; the turmeric also seems to be able emergence of products formulated molecule naturally found in skin. with pizza-style dough, wraps to reduce inflammation, prevent It is the flagship anti-ageing that contain vegetable in their cancer development and protect ingredient used in cosmetics in composition ; Germany: an ever- the brain against Alzheimer’s capsule or injection form, as well wider supply of vegetable products disease. A spice “increasingly” as in certain food products. - sophisticated ingredients such as used in food products to justify an Marine collage, a protein extracted jack fruit, tempeh or new product associated health promise. ■ from marine resources and used in categories (vegan preparations many food supplements, naturally for cakes, fish substitutes) ; Italy: supports the beauty of the skin. It development of vegan ice cream is also used in the food sector for and vegetarian deli products based A healthy mind in a the formulation of products with on pulses.■ healthy body cosmetic promises. Found in a large number of plants, Gaba is an amino acid and polyphenols have important neurotransmitter that promotes antioxidant properties that support Food for your health sedation, well-being, physical the fight against free radicals and mental relaxation. Its natural excessively present in the body Containing truly high levels of presence in certain foodstuffs is (substances that induce cell vitamins A, C and E, minerals, increasingly put forward to justify ageing). ■ healthy fatty acids and amino associated well-being promises. acids, Moringa oleifera, also called Energy drinks have been changing News on Functional & Health Ingredients \ N°64 \ July - August - September 2018 \ ■