Clinical nutrition\ Marché - N°64 ageing of the population and the increase aware that by reimbursing malnutrition pro- in chronic diseases and allergies. The ducts, patients will be able to better react reimbursement of malnutrition products to treatments and therefore to cut down has actually become a growing concern the length of hospitalization.” of the government under the impetus of Nevertheless, for the market research fi rm the Committee for Fighting Malnutrition set Xerfi , the price decreases and the delisting up in 2016 by Professor Eric Fontaine. As of certain products as decided through the malnutrition is omnipresent. “It concerns Financial Bill for the Social Security will only not only a large number of the elderly, curb the growth of the oral and enteral nutri- but currently we also know that 70% of tion market. ■ patients leaving the hostalpi a manou-re l rished,” reminds us Carole Bras before Sources: «La Nutrition clinique se dope à l’innovation» – Xer Research et Chiffres Nestlé cités par Carole Bras, adding that “the government has become Nestlé Health Sciences. PERSONALIZED NUTRITION, AN EMERGING NEW OPPORTUNITY MixFIT has announced a strategic then gets shipped back to the Swiss lab partnership with DSM andGivaudan in for micronutrient analysis on vitamin B12, the area of personalized nutrition. Mixfit D and E, omega-3, magnesium, copper, providesthe necessarytechnology to zinc and selenium. The analysis results are analyse the health data of an individual in adjusted to the personal profile data run real-time thanks to the Mixfit Intelligent through an algorithm to what supplements Nutrition Assistant platform that analyses are necessary. The sampling is easy, pain- 017 a person’s genetic makeup, lifestyle and free and fast (three minutes). The cost of health goals. This platfo rm is connected an analysis is of approximately €68. At this to the dispensation appliance that delivers price, consumers get testing, analysis and mixes of nutrients. DSM creates the supplements delivered to their door. The beverages in real time using the Quali® kit is to be launched on the European - Blends premixes whose flavours have market in the fourth quarter of 2018. been customized by Givaudan to mask thepossible after-taste of nutrients. Supported by major investors Atthe same time, DSM has invested (including Unilever Ventures), Thryve $3.5 million in the US start-up Tespo, offers, since the beginning of the which develops a countertop dispenser year, in the United States, China, United that creates on-demand liquid shots of Kingdom, Australia and Japan personalized vitamins according to consumers’ needs. probiotic, prebiotic and vitamin solutions via two gut health testing kits, DayTwo® “Personalized nutrition is an emerging new opportunity. Our collaboration with Mixfit and uBiome ($150 per kit, $39 per® and DSM is a first step in exploring this personalized probiotics). The test data space through an exciting new concept,” adjusted to the results of a questionnaire said Fabio Campanile, Global Head Science allow the company to develop a probiotic & Technology, Givaudan Flavor Division. mixture adapted to consumers’ needs. A concept already developed by ProTrea Baze (Berlin, Cambridge, Zurich) has (USA) and Probione (Czech Republic)■ recently launched in North America a single-use DIY blood sampling kit that takes Sources: www.dsm.com/corporate/media ; https://www. three to four drops of blood. This sample baze.com/index.html; www.thryveinside.com News on Functional & Health Ingredients \ N°64 \ July - August - September 2018 \ ■