Natexpo Preview \ Event - N°64 of organic products drink while Naturgie offers a 100% lemon- B2B2C circuit and even more for the organic moringa fruit preparation; Pagès Thés et sector stakeholders. Startups will highlight Infusions has developed a turmeric infu- their innovative approaches and products sion. The French cannery Gendreau even that can bring added value to the organic offers detoxifying sardines with turmeric sector and its consumers. 20 start-ups are and ginger. expected to showcase their innovative pro- Nuts are also increasingly used. Such an ducts and/or services for the B2B and/or example is coconut (see the article in Actif’s B2B2C circuit. Magazine Issue #62), a true star of natural- The Organic Incubator is a space dedicated ness, as it is almost entirely used in many to very small businesses from the organic forms (water, oil, butter). There are also sector. Intended to be a springboard, this many applications: coconut milk vegan ice selective village allows start-ups and small cream (Coco Frostick from Abbot Kinney’s), businesses, suppliers of food products and Coco Bio shower cream (Laboratoires Nates- eco-products, to attend the show. This incu- cience), milk (in powder from from Biercors). bator is designed to support small firms, Other nuts are also emerging hoping to enjoy which are the very essence of the organic the same success: the Brazil nut (Brazil Nut sector. Nearly thirty companies have already Drink by The Bridge), or the tiger nut (Babba- signed up, including companies already gigi offers it in the form of a vegetable drink). present in Paris in 2017 that intend to Finally, the last but not least buzz (see the continue to develop their business.■ article on innovation in this issue): fermenta- tion, which, as a consequence of consumers’ search for “raw” or at least “unrefi ned” pro- 137 ducts, has the advantage of preserving the potential of ingredients. THE NATEXPO AWARDS Does slow rhyme with “better” for health? Kombucha and kimchi can now be found in Created in 2005, these awards single out the most the menus of gourmet restaurants. It should innovative, useful, practical and original products be noted that “fermented cosmetics” have launched on the market between May 2017 and emerged in Asia (mainly in Korea). Some May 2018 Nearly 150 products were entered in examples: an alternative to fermented cheese 7 categories: Fresh Products, Grocery Products, from Eurocompany, a low-temperature fer- Beverages, Health Food, Dietary Supplements, Cosmetics mented cocoa spread (Sol Smilla), fermented and Hygiene Products, Household and Personal Products and Services. The jury is made up of trade infusions (Korean company Ido Infusion). Not professionals and junior companies, journalists from to mention dehydrated sprouted seeds of the specialized, professional and general public press. alfaga (Biecors) or raw spirulina powder by Nature et Expression. Dietary Supplements: - The Gold Award was awarded to the Duo Premium The Lab and the Line of the French company Fitoform. Beyond Organic Incubator being alcohol-free, excipient-free and without technological aids, this range offers guarantees as to These are two new exhibition sectors added the traceability of its extracts and their quantity, which are synonymous with effi ciency and reassurance this year. The “Lab” is a new exhibition and for consumers. A most fashionable approach pitches areas dedicated to startups in the cir- - The Silver Award went to the company La Source cular economy and technological eco-inno- for Allergopolis Gouttes, which claims a synergistic vations. Beyond the products themselves, action of plants (buds, extracts, essential oils) consumers are also more and more sensitive to preventively act against pollen allergies. to the business ethics of the companies that produce and distribute them. Zero waste, cir- cular economy and technological eco-inno- vations are therefore the major topics for the News on Functional & Health Ingredients \ N°64 \ July - August - September 2018 \ ■