Innovation \ Ingredients - N°64 PRIX PACKAGING AWARD ON PACKAGING Le packaging a été dessiné par l’agence Extreme mettant en avant les aspects culinaire et bienfaisant pour la santé de ces produits. Alexandre Faouen – chef de cette gamme – a annoncé la récompense obtenue par IDS Conditionnement, la société d’impression du packaging de la gamme Superfoods. «Première édition des Trophées de l’Emballage Numérique» a été organisé par les magazines Etiq&Pack, MagNuM et Pap’Argus à l’occasion du Forum de l’Emballage Numérique à Paris; le jury était composé de représentants de la presse internationale spécialisée. Le trophée a récompensé le choix de la technologie Digifl ex, processus d’impression permettant de réduire les coûts d’impression The packaging was designed by the agency Extreme, which highlighted the culinary and health benefi ts of these products. Alexandre Faouen, Product Brand Manager, announced the award received by IDS Conditionnement, the company that printed the packaging of the Superfoods range. “The fi rst edition of the Digital Packaging Trophies” was organized by the magazines Etiq&Pack, MagNuM 125 and Pap’Argus upon the occasion of the Digital Packaging Forum held in Paris. The jury was composed of representatives of the international specialized press. The trophy rewarded the Digifl ex technology used for the printing process, which allows releasing products cost effectively. Laboratoire D.Plantes introduces its fi rst food range, which comprises 14 products formu- lated with superfoods. These latter are food rials are transformed into powder and then produce (fruit, vegetables, seaweeds, roots) added to apple fi bres - neutral organoleptic recommended for their nutritional properties. properties and taste. The whole is compressed The range includes 10 single-ingredient prod- and then grated to obtain the granules. For the ucts - acai berries, cocoa, guarana, spirulina, time being, the most successful products are chlorella, baobab, goji, maca, lucuma and the mixes. Their retail channels are the website hemp; four other of the products proposed of the company, the catalogue and special- are a mix of vegetables proteins, a detoxifying ized stores such as La Vie Claire, Naturalia and mix, an energy mix and a red berries mix that Bio C’ Bon. The range was developed based supplement this range. These organic-certi- on the fi nding that consumers are looking for fi ed, vegan and gluten-free (except for two ref- a clean, healthy and balanced diet, meaning erences) foods come in sachets of 125 g. Their organic, without additives and preservatives. form of presentation - biogranules -, allows Laboratoire D.Plantes also aims to develop them to stand out from the other powder-form a new cooking refl ex. This trend - if we can products already on the superfood market. already talk about a trend - is already strongly They are manufactured in France, hence the developed in the U.S.A., where there are three Made in France on-pack label - the raw mate- times more superfood brands. ■ News on Functional & Health Ingredients \ N°64 \ July - August - September 2018 \ ■