Globalmarket /Marché mondial INTRODUCTION 009 durement par la crise marché mondial des cosmétiques dernières années. Ainsi, l’expert comme en témoigne l’expan- en 2019 se situe entre 500 et du retail relève que l’offre beauté sion de +94,8 % du rayon chez 535 Mrds $ (selon les périmètres) s’est largement répandue chez H&M au Royaume-Uni. Toujours pour une croissance de l’ordre de les spécialistes du prêt-à-porter, selon le cabinet d’études, ce 5 % et avec une bonne tenue des principales régions. Des chiffres dans la lignée de ceux d’Euromo- nitor, qui évaluait la progression à POIDS DES 5 % en 2017 et 5,7 % en 2018. PRINCIPAUX Quant aux perspectives d’avenir, MARCHÉS MONDIAUX elles sont plutôt bonnes : dans EN 2019, EN son rapport publié début 2020, MILLIARDS le cabinet d’études Fior Markets D’EUROS, SELON LE PRIX estimait que celui-ci devait DE VENTE AU atteindre 756 Mrds $ en 2026. DÉTAIL. WEIGHT OF Un paysage qui se MAIN MARKETS WORLDWIDE redessine IN 2019 (IN € BILLIONS), BASED ON Pour Edited, le spécialiste de l’ana- RETAIL PRICES. lyse de la distribution, le secteur SourceS: (qu’il évalue à 535 Mrds $) a coSmeticS europe & euromonitor. toutefois connu des changements de physionomie aux cours de ces the crisis increases of 5% and 5.7% for expansion of store shelves at H&M reservoir was suddenly closed with References 2017 and 2018 respectively. As in the UK. Again, according to the the emergence of the new corona- for future prospects, they are rather research firm, the landscape is virus (SARS-CoV-2) or Covid-19. (1)Estimation L’Oréal du good: in its report, published in reshaped by new players. Glossier, Resulting in the stop of visitor marché cosmétique early 2020, the research firm Fior Beautypie, ColorPop or Versed: traffic, closures of non-essential mondial en 2019 en prix nets fabricants. Hors Markets estimated that the global direct-to-consumer (D2C) brands POS, and looming at the horizon savons, hygiène orale, market could hit the $ 756 bn mark being the trendsetters. “They have the spectre of recession... The crisis rasoirs et lames. Hors effets monétaires. by 2026. the customer experience and elimi- then started spreading across the L’Oréal estimate of the nate middlemen,” said Edited on rest of the world and, by mid-2020, global cosmetics market in 2019 in net manufacturer A landscape that is its blog in July 2019. It is difficult, almost half of the world’s population pricing. Excluding soaps, oral taking shape however, to estimate their weight was imposed lockdown measures, hygiene, razors and blades. Excluding currency effects. on the market, because they are resulting in a drop in consumption. (2)Chiffre d’affaires sur les For Edited, a specialist in distribu- unlisted and often escape panel- From the outset, large groups sites en propre + estimation the sector (which du chiffre d’affaires tion analysis, lists. suffered from the situation, with réalisé par les marques the firm estimates at $ 535 bn) significant drops in sales over correspondant aux ventessur les sites e-commerce has, however, experienced some A slowdown in 2020 the first six months of the year. des distributeurs (donnée changes in recent years. For For example, L’Oréal sales fell by non auditée). Sales on own sites + instance, the retail expert notes that The first difficulties emerged in 11.7%, at €13 bn. Results that estimate of sales generated the beauty offer has spread widely early 2020 in China, a country the Group does not consider that by brands corresponding to sales on e-commerce sites among ready-to-wear special- where global industry players had bad, thanks to the progress made of distributors (unaudited ists, as evidenced by the +94.8% focused all their efforts. The growth by e-commerce and the good form data). The global information on cosmetics & fragrances Guide of cosmetic ingredients - 2020