Plant milking technology / Plantes à traire TECHNICAL ARTICLE 339 à l’âge - des caractéristiques intéres- Julie DROUX Carine GUILLET-CLAUDE Spécialiste Marketing Technique Senior Responsable Développement produits santes pour des produits tels que les Senior Technical Marketing Specialist cosmétiques & PI crèmes raffermissantes, les boosters Cosmetic products development & IP d’élasticité et les soins revitalisants. Amandine WERLE Manager Spécialiste Marketing Conclusion Marketing Specialist Anne MUSCI Directrice Marketing & commerciale Alexandre LAPEYRE Marketing & Sales Director Dans un monde en pleine mutation où Directeur Marketing Active Ingredients les consommateurs accordent de plus Head of Marketing Active Ingredients PLANT ADVANCED TECHNOLOGIES PAT en plus d’attention aux produits qu’ils CLARIANT ACTIVE INGREDIENTS achètent, avec des solutions sûres et de qualité, les actifs d’origine naturelle sont plus que jamais recherchés. Les consommateurs exigent également de l’efficacité à mesure que leurs connais- sances des facteurs et des processus de vieillissement augmentent. Avec Prenylium et Rootness Energize,™ ™ Clariant Active Ingredients capitalise sur les pouvoirs de la nature et les fait progresser avec la science pour créer des solutions innovantes et premium pour des soins adaptés à la cosmétique du bien vieillir. ■ P l studies, the ingredient has been shown to reactivate the overall metabolic processes to increase energy production in cells, boosting their respiration and stimulating ATP production to ultimately reshape the skin matrix structure. The active was tested in vivo at 1% on women self-described as active and stressed and presenting a lack of skin firmness and elasticity. After 28 days, skin elasticity was stimulated by 16% and by 27% after 62 days, while skin firmness increased respectively by 12% and 20%. Rootness™ Energize increases skin elasticity and reduces age-related lack of tonicity and firmness – interesting benefits for products such as firming creams, skin elasticity boosters and revitalizing care products for well- FIGURE 3 aging skin care. MÉCANISME D’ACTION DE ROOTNESS ENERGIZE.™ ROOTNESS ENERGIZE MECHANISM OF ACTION.™ Conclusion of reassurance more than ever before. Clariant Active Ingredients capitalizes In a changing world where consumers But consumers are also looking for on the powers of nature and advances pay more attention to the products they efficiency as their knowledge on aging them with science to create innovative buy as they seek more quality and safety, factors and processes increase. and premium solutions for well-aging products from natural origins offer a sign With Prenylium and Rootness Energize,™ ™ skin care. ■ The global information on cosmetics & fragrances Guide of cosmetic ingredients - 2020