Hair repair / Réparation capillaire TECHNICAL ARTICLE 261 secs et arides, principalement au ser d’une source revenu secondaire et nos ressources naturelles, et ayant Rajasthan en Inde. (Figure 6). une contribution sociale positive. Solvay a lancé en 2015 un programme Plus de 7 300 agriculteurs à travers Les formulateurs peuvent utiliser appelé Sustainable Guar Initiative 36 villages participent au projet, Polycare Split Therapy facilement,® (SGI), un projet sur le long terme qui soutenus par plusieurs grands acteurs dans différents types de produits pour poursuit plusieurs objectifs autour de de la cosmétique. une réparation complète et durable l’optimisation et la pérennisation de Cette ressource biosourcée qu’est du cheveu, de sorte à satisfaire leurs pratiques agricoles durables, ainsi le guar est idéale pour créer des clients sur les deux attentes clés : que sur des aspects sociaux forts. Par produits multifonctionnels, comme le résultat beauté du cheveu, et la exemple contribuer à l’inclusion des notre actif capillaire, pouvant satis- naturalité du produit. ■ femmes dans les décisions du foyer à faire les nombreuses attentes des travers la création de jardins potagers, consommateurs et des formulateurs Marie ARZEL capables de fournir des légumes à leur en termes d’origine et de traçabilité, Business Development Manager Beauty famille, et à potentiellement dispo- tout en respectant l’environnement Care EMEA Stephanie NEPLAZ International Head Hair Care Innovation Marketing Chloe MOREAU International Head Hair Care Research & Innovation Caroline MABILLE Global Business Development Manager Beauty Care SOLVAY FIGURE 5 : SCHÉMA ET CLICHÉS DE MICROSCOPIE OPTIQUE ILLUSTRANT LES HYPOTHÈSES DE MÉCANISME R MIS EN JEU DANS LA RÉPARATION DES FOURCHES AVEC POLYCARE SPLIT THERAPY.® é SCHEMATICS AND OPTICAL MICROSCOPY MICROGRAPHS HIGHLIGHTING THE BELIEVED MECHANISM FOR THE REPARATION OF SPLIT ENDS WITH POLYCARE SPLIT THERAPY.® gardens, provide various vegetables for their own families, and maintain a potential secondary income source FIGURE 6 (Figure 6). PHOTOS ILLUSTRANT LE PROGRAMME SGI (SUSTAINABLE GUAR INITIATIVE). Since its inception, more than DE GAUCHE À DROITE : FERMIER INDIEN CULTIVANT DU GUAR ; 7,300 farmers in 36 villages have FERMIER INDIEN MONTRANT DES GRAINES DE GUAR ; registered to participate in the FEMME INDIENNE S’OCCUPANT DE SON POTAGER ; project, thanks to the sponsorship of LÉGUMES RECOLTES DES POTAGERS ISSUS DU PROGRAMME. leading cosmetic brands. PHOTOS ILLUSTRATING THE SGI (SUSTAINABLE GUAR INITIATIVE) PROGRAM. FROM THE LEFT TO THE RIGHT: INDIAN FARMER HARVESTING GUAR; This natural resource which is guar INDIAN FARMER SHOWING GUAR SEEDS; is ideal to create multifunctional INDIAN WOMAN TAKING CARE OF HER KITCHEN GARDEN; products such as our new hair care GREEN VEGETABLES FROM THE KITCHEN GARDENS. active, supporting the many needs and demands from consumers and clean beauty are typically formulated in the Rajasthan state. formulators on ingredient origin and with ingredients that are sustainably Solvay launched a program in 2015 traceability, while demonstrating and ethically sourced and produced called the Sustainable Guar Initiative respect for the future of the planet, with personal and environmental (SGI), a multi-year project designed and having a positive social impact. health in mind. Consumers want to teach and promote sustainable Formulators can use Polycare® products that leave them with clean agricultural practices among the Split Therapy easily and in different hair and a clean conscience. guar farmers, empowering them with types of products to provide real hair Our hair care active is a bio-based the tools and knowledge to improve reparation and long-term consumer ingredient provided by the guar plant, crop yields for the long term. Solvay’s satisfaction on the two most critical the Cyamopsis Tetragonoloba. This efforts also target expanded inputs expectations: the hair beauty perfor- plant is grown in dry, arid environ- for societal decision-making, such mance, and the naturalness of the ments, mainly in India and primarily as helping women establish kitchen product. ■ The global information on cosmetics & fragrances Guide of cosmetic ingredients - 2020