Global market / Marché international INTRODUCTION 011 Et l’Europe dans tout ça ? And what about Europe? En 2017, le consommateur européen aura dépensé en panier annuel 264$ selon Euromonitor International. 70% des ventes sur le marché européen ont été réalisées en grande distribution, même si la croissance du circuit sélectif est plus importante (+3,8% entre 2017 et 2018). Si les ventes restent dominées par les soins cosmétiques (26Mrds$), elles doivent leur «salut» aux très bons scores du segment maquillage. À noter également, la très belle performance de l’hygiène orale qui réalise d’aussi belles performances que celles des soins (+3%). En 2017, l’ensemble du marché cosmétique européen était évalué à 118Mrds$ avec un CAGR de 4% prévu entre 2017-2022. In 2017, the annual basket of a European consumer was of $264 according to Euromonitor International. 70% of sales on the European market originated from mass distribution, even if growth in the selective circuit was higher (+3.8% between 2017 and 2018). If sales remain dominated by cosmetic products ($26bn), they owe their good performance to the very good scores of the make-up segment. Also worth noting, is the very good performance of oral hygiene, which did as well as skincare (+3%). In 2017, the European cosmetics market as a whole was valued at $118bn with a CAGR of 4% expected between 2017-2022.■ notions of quality, efficiency part, Indonesia will be ranked and sensoriality, Japanese by 2022 in the top 3 biggest products are winning over markets for skincare products, Chinese consumers, and gradu- outranking the United States ally all Western consumers. and China. While mass distri- Shiro, Decorté, Three Cosmet- bution remains the big winner ics, Tatcha or DHC are the of this dynamics in India and fi gurehead of this new beauty Indonesia, the VAT reform in trend to follow closely. India and the development of the middle class will gradually India and Indonesia move these markets towards are not left out higher end cosmetics (Lakmé in India or L’Oréal Paris in With a sustained annual growth Indonesia, which recorded rate, Indian and Indonesian double-digit growth in 2017). markets are among the top ten Finally, the success of local growth contributors by 2022, brands (Himalaya, Patanjali or according to Euromonitor Emami in India, and Wardah International.India is about in Indonesia) should gradually to overtake Germany, UK and help successfully put forward France and should be the 5th both Ayurvedic-inspired cosmet- biggest cosmetic market in ics based on local plants and the world by this date. For its Halal certifi ed products. ■ The global information on cosmetics & fragrances Guide of cosmetic ingredients - 2018