N°66 - Distributeurs /Dossier spécial Pharmanager enters a new era During 2018, “we acquired a new 4 000 m2 industrial site based in Beaucouzé, near Angers, to expand our capability, to support our customers and improve our services in terms of flexibility, responsiveness and competitiveness,” François Baranger, CEO of Pharmanager Ingrédients, explains. “We are entering a new era,” 14 years after the creation of this company that distributes whole plants, cut or powdered plants (Amoros Nature), botanical extracts (NVH Italia) and which has developed its own range of “premium” dry extracts (Res’Vine, grape skin extract titrated with resveratrol; Chondro’Sea, marine-origin chondroitin; RhodioZen, Rhodiola® Rosea, Cranbe’Clear, dry extract from cranberry titrated with 20% PACs in BL- BMAC).® The consumers want healthy products that are good for their health, well-being (stress-sleep, digestion...). The natural products offered by Pharmanager Ingrédients are in line with such choices: naturalness, traceability, personalization. As a result, “we have introduced new ranges of products, including a range of ORGANIC dry extracts and a range of silica-free extracts to enhance the naturalness of our products”. To put forward the coherence between its products and customer needs,“we rely on our ESFRI®phyto-supply set up a few years ago”. Finally, amongst the priority actions of the company, “ISOcertification implementation to strengthen ourmajor export business and seduce new customers,”François Baranger concludes. The company has also structured its R&D department to foster innovation. ■ Ideactifs: original, safe and Novastell displays effective ingredients strong ambitions Ideactifs’s strategy is to work with a limited number of par- In its activity as a distributor, Novastell focuses on tners - provided that they value quality and science. This identifying new suppliers. But not in any way: “We allows for a balanced and innovative range of ingredients want to expand our product offering with innovative 064 mainly dedicated to the food supplements and specialized ranges, complementary to those already included,” Eric nutrition markets. The evolution of the profession of ingre- Dumont, Technical Support Manager of the company dients distributor over the last years has led the company which is part of Avril Group, says. That is phospholipids to offering more than just a list of ingredients: “Our clients (Novastell), vitamin E and natural tocopherols (Vitae and prospects integrate us very early in the process of new Natuals), specialty oils (Kerfoot, a subsidiary of the product development. We provide themwith that extra group) and fi nally, biotechnology-derived ingredients feature that will allow for their differentiation,” Bruno Le Mer, (vitamin K2 VitaMK7, vitamin B9 under the form of founder and CEO of Ideactifs, explains. 5-MTHF Quatrefolic; Mythocondro, the non-animal Since last year, Ideactifs markets in France a new ingre- chondroitin sulfate from Gnosis). These ranges fall dient: TetraSOD, an ingredient with a strong SOD activityTM under the scope of business of Avril Group. Two new extracted from the microalga Tetraselmis Chuii following a agreements will soon be fi nalised: three new ranges patented and sustainable technological process and which of products should be integrated over the next weeks. is recognized as a Novel Food. This new asset comple- This will help build the new image of Novastell. ments the list of traceable ingredients backed by scientifi c As, the distributor now is not only “a service provider”, evidence already distributed by Ideactifs: probiotics (Cell but also “aplayer involved in ensuring the security of Biotech), minerals (Albion Minerals’ bisglycinates, Marigot’s the products” distributed, as well as“a technical and marine-origin minerals), collagen peptides (Gelita), red berry regulatory partner for its customers”. Which means extracts (Berrypharma), beta-glucans isolated from the oyster that the company must know the technical data of the mushroom (Pleuran), choline (Balchem). “Our clients have products promised, as well as their conditions of use a growing need for evidence in order to develop formulas and opportunities offered by this highly-demanding optimally and thereby guarantee the chancesof success of environment. Finally, the distributor has become a real the product placed on the market,” Bruno Le Mer points out. relay and even “counsellor for its suppliers, adapting This approach is doubled by the one of “total transparency” the presentation of the distributed ingredients to the (the packaging provided by the partner companies is never constraints of the covered territory”. modifi ed) and by the “constant and precise exchanges with Novastell’s ambitions and therefore Avril Group’s objec- our partners, especially those headquartered outside the tives are refl ected in the recent acquisition made early European Union,” which makes it possible to permanently this year - the German company Lecico, which specia- adapt the products and ensure their usability. A consequence lizes in natural lecithin and phospholipids - a positioning of the ever-evolving regulation on food supplements.■ very close to that of Novastell itself. ■ ■ / Janvier - Février - Mars 2019 / N°66 / L’Actualité des Ingrédients Fonctionnels & Santé