Nutriform Business Days 2018\ Event - N°66 tion,” as explained by Asen Kyushev, founder of optimization of the Pathfi nder program, a cor- Nutrisens leads the the British company Good Mushroom Nutrition porate approach to responsible sourcing. way to innovation Ltd, which specializes in medicinal mushrooms. Most extracts are poorly soluble in water; their In 2017, the over 60s Among the conclusions of the presentation, one intestinal uptake is limited; their metabolism represented 17.2 million is to be noted regarding standardized extracts is strong. These few factors - among others in France (INSEE data), which is a quarter of and their polysaccharide content: “it appears - explain the limited bioavailability of extracts the French population. that two weeks of supplementation have little when taken orally. The population aged 60 or no effect, while four or several weeks of For food supplement developers and botanical or over represents the largest population group supplementation showed a signi cant biolo- extract suppliers it is important to have bioa- in France, ahead of those gical response resulting in health bene ts”. A vailable extracts. Pr. Paolo Morazzoni, scientifi c aged 20 (16.4 million, 24.4% of the population). The regimen that is perfectly in line with food sup- advisor of the Italian company Indena, approa- share in the demography plements, which subscribe to the natural pre- ched this topic. In particular by showing how of the elderly is expected vention approach. the development of bioavailable botanical com- to further increase in the upcoming years: they will pounds subscribes to a strategic approach to be 24 million by 2060 - and Botanical extracts: efficiency, formulas. by then, they will represent naturalness, traceability Pr. Robert Anton delivered his expert opinion 32% of the French population, according to on the problem of essential oils, which are so INSEE’s projections. And Herbal supplements account for over half of the “fashionable” currently: “Certain EOs may pose if we get deeper into this rationalism, by that time market growth in sales value - 60% to be more risks; some people are sensitive. If we add the there will be more than 17 precise. The fi rst category of ingredients used existence of unknown interactions between the million French people aged in the composition of these supplements are different EOs available on the market and the few over 75, which is 23% of the population. In this “diffi cult” plants and their extracts. These latter account conclusive clinical studies...”In fact, there is no market - the assertion for 38% of ingredients used, ahead of vitamins “explanatory Cartisianism”, there are very few “there are no foods meeting rigorous explanations of the physio-pharmaco- our (our) nutritional needs” and minerals. is approved by one in two And if industry players are expecting a harmoni- toxic-chemical mechanisms of action. On top of French persons aged over zation of the lists of plants approved in Europe that, endocrine disruptors may also be involved. 65 (source: Nielsen survey - and the release of a list of claims - no major regu- Far from depicting an “almost grey” picture, 300,000 elderly people aged 127 over 65, from 60 countries) latory progress will occur by September 2019 Robert Anton shared his reasons for hope: - Georges Devesa, CEO in the best-case scenario - nearly 2 000 health “Acting with good sense, respecting the use indi- of Nutrisens, was there to prove the contrary. A claims are pending. cations (over 30 years), being cautious about the nutrition hub, Nutrisens But what do herbal supplements consumersuse of claims (Editor’s note: prohibited, in prin-places pleasure and taste at the centre of its nutritional think about it? Nothing but the best. Accor- le su orting the niche to be developed by developments. A simple ding to a survey conducted by Phytolia, for a means of research and, as a matter of urgency, approach for this purpose: consumer, a natural dietary supplement is based in view of the necessary harmonization.. it is necessary to perfectly .”. know the nutritional needs on plants (40% of consumers). It is also free from of the populations targeted colourings and chemical additives (30%). As to From innovation to business by your products. The their natural and/or organic origin, this latter was athletes and, what interests us today, the elderly. It is mentioned by only 15% and 11% of the inter- A round table was dedicated to the means of by drawing the conclusion viewees. transforming innovation into business. What are that the answer to the problems of malnutrition Above all, the consumers are looking for natural the pathways to be followed in order to achieve is not adapted that and effective products formulated with plants. that? And what are the models? That of the “soli- Nutrisens has developed If their price and composition are important for tary” entrepreneur? Of the university spin-off or nutritional products adapted to “ageing well”. consumers in making their choice, traceability of a laboratory? And how to fi nance this trans- And especially through and organic origin are less so. Everything could formation? Several questions therefore: How? its range of “hand-eating” be summed up in a few words: effi ciency, natu- Where? Why? By whom? products (Manger Main), a set of solutions adapted ralness and traceability. The heart of the matter was there. Namely, how to the problems of people Nicolas Jegouic, head of the agronomy depart- to fi nance innovation. Talking about it, Virgilio suffering from Alzheimer’s and related diseases, who ment within Naturex Group, presented a strategy Arria from Motion Equity Partners, a private have suffered a stroke to be implemented in order to take up the chal- equity fi rm focused on buyouts. This fi rm has or have praxis troubles. lenges of sourcing botanical raw materials. A invested in EA Pharma, and more recently in A real innovation. And a development that perfectly strategy that is all the more essential as extracts DUAB (Nutrivercell) and Punch Power (a Phy- illustrates the strong are not commodities and consumers are asking toceutic brand). A particularity of Motion Equity message of the congress: do not hesitate to think for increased traceability and safety of use. It is Partners: getting involved in monitoring the outside the box if you want him who participated in the development andinvestment. Thus, Virgilio Arria showed that anto innovate. News on Functional & Health Ingredients \ N°66 \ January - February - March 2019 \ ■