N°66 - Distributeurs /Dossier spécial Elementa: science is a creed For a few months, Elementa, which is A “family” of ingredients situated culture of the distributor’s personnel headquartered in Saint-Nolff, a few kilo- somewhere between commodities and (fi ve in seven employees have a scien- metres away from Vannes (Morbihan), specialities. Such an example is the tifi c background). Since early February has a warehouse (300 m2). An impor- konjac of the French company Kalys, this year, Elementa rents a laboratory tant step in the commercial develop- which cultivates the plant in China fol- from École nationale supérieure de ment of the company, which is present lowing strict technical specifi cations, chimie of Rennes. This will be the place in the areas of infant formulas and food and which is marketed by Elementa: “we where a young doctor in sciences will supplements (each of them accounts show where and how konjac is made”. work on two projects of ingredient deve- for nearly 40% of the business), diete- As “this is where the added value ofour lopment for food and cosmetics appli- tics (sports, slimming...) and which is company and of our clientslies”. The cations. Projects in which the company also positioned as a sales agent (€3.5 sales of speciality formulations (BTSA, will invest nearly €250k with the support million) and aims to develop itself as a Lipofoods, Monteloeder, Pevesa) is of BPI as it needs to acquire a HPLC distributor. To this end, the company supported by a technical approach unit and a spray-drying pilot machine. is expanding its portfolio and is distri- to ingredients, “which ensures cre- Finally, the last project for the upcoming buting the chlorella of the Portuguese dibility” . This credibility relies on two months, the implementation of a quality company All Microalgae. Laurent Depel- pillars: scientifi c marketing and e-mar- service. This should contribute to the ley’s creed is: “to develop the distri- keting (weekly emails). This is possible development of its plant proteins (some bution of differentiated ingredients”. because of the very strong scientifi c of them organic certifi ed). ■ Eurospechim: from consulting Natural: expertise and to full-service knowledge of ingredients 062 As sugar content reduction is one of the recommendations Last year, Natural obtained the ISO 22000 certifi cation. Other included in the PNNS, Eurospechim has referenced a new important aspects to be mentioned: the creation of a self-ins- partner, BioNeutra Canada, which produces the VitaFiber IMO pection laboratory; the consolidation of its portfolio of organic isomaltooligosaccharide. This ingredient formulated with mole- products. Regarding the products, please note the launch cules from corn, tapioca and pea (Canada) and recognized as of a water-dispersible fermented resveratrol under Evolva’s a Novel Food, delivers not only 60% of the sweetening power brand VeriTe. of sucrose but also a texturing and nutritional effect thanks to All these developments started from a fi nding. Currently, its fi bre content. This ingredient also refl ects the distributor’s the profession of ingredient distributor no longer consists of willingness to privilege health ingredients solutions: Nutrilo’s purchasing and reselling: it involves product expertise and premixes of vitamins and minerals, the probiotic strains of Pro- knowledge. Hence, perfect control over the supply sources biotical, BioNeutra’s sugar substitute, fi bres and plant proteins. is essential. According to Hubert Leroux, all these ingredients “have the This year, two new plant extracts developed by the Indian strongest growth potential”. company Arjuna will complement Natural’s portfolio. On the But beyond a very targeted health ingredients portfolio, the one hand, Tri-Low - a patented ingredient extracted from Amla, company’s objective is to “ensure an optimal interface between a fruit known for its high vitamin C content - characterized by the R&D of our customers and the application laboratories of its concentration of globalized active ingredients for cardio- our partners both by acting as a distributor/agent. This allows vascular health (studies have shown a reduction in LDL cho- for the continuous transfer of their knowledge and innovation”. lesterol and triglyceride levels, a signifi cant increase in HDL The reason is simple: “Agri-food companies are asking for more levels and a maintenance of Co-enzyme Q10 levels). On the and more scienti c/regulatory information and advice related other hand, Shoden, a purifi ed ashwagandha extract with the to formulation, nutritional studies...”. highest composition as compared to other extracts on the What differentiates Eurospechim from its competitors: “for food market (35% withanolide glycosides), can be used in a low supplements, we can evenprovide ‘full services’ if require”d, dosage to improve sleep quality, reduce stress and anxiety, Hubert Leroux explains. By delivering the fi nished products for formulate sports nutrition applications, increase the testoste- all dosage forms requested, startning from the health probiotic rone levels and enhance endurance. and vitamin/mineral ingredients of its partners (namely Probio- These two product launches will help Natura consolidate its tical and Nutrilo, which can supply fi nished food supplements portfolio of ingredients for cardiovascular health (the distributor under the brand of their customers), the stability of the targeted already offers Sanhe Biotech’s red yeast rice) and sports appli- levels can be guaranteed. ■ cations (Naticol’s hydrolysed marine collagen). ■ ■ / Janvier - Février - Mars 2019 / N°66 / L’Actualité des Ingrédients Fonctionnels & Santé