N°66 - Évènement /HiE Compte-rendu A new impetus? The second edition of Hi Europe & NI, which was held in Frankfurt (Germany) at the end of November, ended by exceeding the expectations of both visitors and exhibitors. Firm proof that this show is stillrelevant among other industry events. +29%Last two years’ Agenerally good outcome. This is how thelast HiE could be described. During threedays, nearly 16,000 visitors walked themeetings - seems to have been a success. Over 500meetings were set up - that is one meeting every 2minutes. increase in the show fl oors and visited the 550 exhibitors - inclu- To fi nd answers to their expectations, the visitors number of product launches bearing a ding 150 new ones - gathered in a single hall of walked the exhibition fl oor searching for ingredients sports claim (Innova Messe Frankfurt (an exhibition hall whose surface and concepts capable of meeting the expectations Market Insights 2018) was far from being entirely occupied). According to identifi ed under the key words of this 2018 edition €15 billion the organizers, it is the natural and organic products of HiE: natural functionality, sports nutrition, sugar Sports nutrition area that boasted the higher increase in the number reduction and reformulation... market by 2021 of exhibitors: +60% fi rst-time exhibitors. (Innova) Certainly, the exhibition area wasn’t overflowing Infant nutrition and far seems the fi rst edition of HiE of 1998, when hundreds of visitors were eager to walk through the Armor Protéines offers a complete range of for- 112 doors of the exhibition as soon as they opened in the mulations for infant nutrition. The formulations are morning. This very opening of the doors embodied customizable. The “standard” base composed of an image at that time: that of a gold rush towards demineralised whey, milk, vegetable fats, galacto- what health nutrition used to be. oligosaccharides and fructo-oligosaccharides, Twenty years ago, all eyes were set on this wave of lactose, minerals, can be supplemented with vita- health ingredients. And the future held many pro- mins, DHA, arachidonic acid. Armor offers these mises for these exhibitors who had reviewed their solutions for three specifi c stages: newborn, follow- ranges in order to “highlight” their active and natural up and growth. ingredients.In other words, everything that might The infant nutrition sector is attractive: just take a look have met the very strong demand for “health” ingre- at the “battle” between the suppliers of certain ingre- dients. dients. This is what happens in the case of HMOs Ever since, the claims - or rather non-claims - have - Human Milk Oligosaccharides. One of the forerun- tempered the enthusiasm of the food-processing ners in this sector is the German company Jennewein industry. Another phenomenon: naturalness. To say Biotechnologie GmbH. For HiE, Jennewein deve- the least, this term currently implies that all the ingre-loped a mix of fi ve HMOs: 2’-fucosyllactose, 3’-fuco- dients and raw materials from which the former are syllactose, lacto-n-tetraose, 6-siallylactose, 3-sially- derived must be natural. Hi Europe & Ni (Ni for Natural lactose. Very similar to breast milk, such a mix has, ingredients) has therefore fallen out of favour and is according to the company, a number of health bene- no longer suffi ciently attractive to draw in crowds. fi ts: it ensures protection against norovirus infections No infl ux, no rush this year. But rather a steady fl ow - which are associated with gastroenteritis; it exerts of visitors. Food supplements brands, food and drink prebiotic effects: stimulation of brain development companies (Red Bull, Nestlé, Ferrero, Unilever as in babies. quoted by the organizers), sports nutrition players HMOs are a very attractive area. Less than one year etc. sent out their procurement and R&D managers ago (in March 2018, to be more precise), DuPont to discover health ingredients. and Inbiose (operating under a strategic partnership A survey conducted by the organizers showed that entered into in 2016) announced that their fi rst HMO - 73% of visitors were purchase/procurement mana- the 3-fucosayllactose marketed by DuPont under the gers whilst 36% were decision-makers. The Business Care4U brand - had been approved by the Euro-™ Matchmaking Tool - a new online tool for planning pean authorities as an ingredient for infant nutrition. ■ / Janvier - Février - Mars 2019 / N°66 / L’Actualité desIngrédients Fonctionnels & Santé