N°66 - Marché /Nutrition sportive muscle damage caused by physical exer- and, in particular, prior to exercise. Never- cise, although the variability in the study theless, regarding the markers of muscle design (modality and intensity of the exer- damage and muscle capacity, the results cises tested), in the dosages tested and are not sufficiently satisfactory. the measurements made render difficult the comparison. Several studies report • Caffeine beneficial effects of omega-3s (EPA and Caffeine is an adenosine-receptor anta- DHA alone or in combination) on pain after gonist that has analgesic effects and may exercise in men, women and mixed cohorts thus strongly reduce the perceived pain. at doses that typically range from 0.54 to The consumption of moderate doses of caf- 3g/day when consumed for 7 to 60 days feine prior to exercise seems to attenuate THREE TRENDS SHAPING THE MARKET According to a recent analysis of Innova Market Insights based on the products launched on the market, three trends can be clearly identifi ed in the sports nutrition sector: • the borders between on protein levels (“ source containing vegetable proteins different categories of...”, “ high in...”) increased increased by 13% per year. are fading. by 27%, those regarding These borders are fading sports recovery by 19% and • The digital age and as sports nutrition becomes those on energy or alertness digestive health increasingly popular with the by 14% (2016 versus 2015). Digestive health will gain 020 general public via new formats Recreational athletes (1 to 3 importance in sports nutrition and customized formulations workout sessions per week) as the new consumer while active nutrition is driving are driving the trends more categories, from the youngest conventional foods and drinks than confi rmed athletes. to the oldest ones, are attentive towards a sports makeover to the proper functioning of the process (Phyladelphia® • The development of digestive process. The product Active High in protein), alternative proteins launches already refl ect this Fitness Nestlé Granola,® The plant-derived trend has trend with a +50% increase in Nesquik Protein plus, Active® reached the sports nutrition 2018 of the number of sports Upbeat, Special K protein™ ® market. Product launches nutrition products bearing shake). In fact, the number of in this sector are pointing to a digestive health claim as consumer products launched an impressive increase as compared to 2017. This is bearing a claim related to regards their use in products: why probiotics are often used sports (energy, alertness, +25% for soy protein, +43% in product formulations. The recovery) has increased by for rice protein and +65% digital age is emerging in the 25% per year since 2013. for pea protein (2017 versus sports nutrition market as New concepts that meet the 2013). If milk proteins are well through the connected specifi c needs of consumers still the most often used by cap concept that allows are emerging and are targeted manufacturers, the demand monitoring your hydration to their age (Wellness 60 + for alternative proteins will via a mobile application ®, Arnold iron whey), gender® continue to rise, supported or applications proposing (Fitmiss Ignit for women)® by an increase in vegan meal planning according to and lifestyle (Powerful yogurt® and vegetarian trends and a your nutritional needs.■ plus, Weetabix on-the-go® global increase in meat-free Innova Market Insights- Trends shaping breakfast). As concerns products. Between 2013 and the sports nutrition market. Foodvalley. consumer products, the claims 2017, the launches of products September 2018 ■ / Janvier - Février - Mars 2019 / N°66 / L’Actualité des Ingrédients Fonctionnels & Santé