Liquid, the solution of choice Incara Lab (Anjac Health & Beauty Group) has launched a new range of food supplements. In fact, it’s a whole new generation of supplements! Incara Solutions are liquid formulations that are looking to shake up the nutraceutical sector. Following is the discussion we had with Matthieu Erre, General Manager. uilding on its expertise with liquids, spilling the smallest drop of this precious liquor. the company has placed bioavai- Beyond the design efforts, sustainability has also lability at the heart of this innova- been integrated, just like objectification tests. tion. What’s more, this bioavailabi- Indeed, the six formulations based on plant ex- lity seems to be four times higher. How do you tracts (Immunity, Energy, Sleep, Stress, Liver and explain that? A patented gel-texture that en- Joints) have been the subject of targeted in vitro sures the desired level of plant active ingredients tests. A consumer study conducted on a panel of and their uptake. Their passage through the sto- 120 people for one month allowed adjusting the mach is shunted, which allows for bigger intes- tastes and verifying if the products are well to- Matthieu Erre, docteur tinal absorption. Thus, Incara Lab guarantees to lerated. Moreover, the results are not limited to en Pharmacie et its consumers the effectiveness of its formula- the sense of well-being: data sensors placed un- titulaire d’un Master tions. Over one year of product testing and nearly der the mattresses were analysed and recognized Marketing et Droit des scales for stress and joint pain evaluation were Industries de Santé, a thirty different textures and flavourings tried out commencé son parcours in order to validate feasibilitylity of the project. used. As of day 14, the results were positive. professionnel chez Without forgetting the regulatory aspect (monito- The goal of all this evidence is to persuade the Pierre Fabre et au sein ring system, presence of adulterants in the plant health professionals. Over €1.5 million have du groupe Yves Rocher. extracts used). Thus, the company did not hesitate En juin 2020, il rejoint le been invested in a media plan to make the pro- Groupe ANJAC Health to secure support from experts such as Botanicert duct known to the general public. Let’s start with & Beauty pour prendre and RNI Conseil. Belgium, where last June, the range was launched la Direction Générale Developing these physio-absorbable gels turned in partnership with Axone Pharma. Then with de Incara Lab, filiale du groupe spécialisée dans out to be a real formulation challenge. Eight mil- Spain, where TV advertisements and events la Nutraceutique. lilitres per day, that is the equivalent of 2 to 4 g of with health professionals have been planned. dry plants per dose, vitamins, minerals (some of Luxembourg and Portugal are other targeted ter- them complicated to integrate into recipes), na- ritories for the future development of a European tural colours, guaranteed non-toxicity, little sugar network. In the long term, the coverage should Matthieu Erre, holder (no sweeteners), protection against contamina- be international (Latin America, South East Asia, of a PhD and of a Dubai). • Master’s Degree in tion via preservatives recognized as safe—these Marketing and Law are the properties of this premium novel food for the Healthcare supplement. Matthieu Erre says “with Incara Industries, started his Solution, we wanted to provide effectiveness and professional career with bring food supplements back to the centre of eve- Pierre Fabre and within Yves Rocher Group. In ryday life. Just like perfumes or cosmetics, Incara June 2020, he joined Solutions is to be placed in your bathroom next to the ANJAC Health & your toothbrush and taken daily. To encourage this Beauty Group as a practice, we created a beautiful product, a beau- General Manager of Incara Lab, the group’s tified food supplement, which is just another ar- subsidiary specialized gument to guarantee proper adherence and its in nutraceuticals. effectiveness.” But naturalness and beauty do not stop with the formulations. These properties also apply to pac- kaging, which is eco-responsible, made of recy- cled cardboard, wood and plastic. A custom-made glass (ARC) and a specially designed bottle make it easy to hold. And the bottle ensures proper grip while an anti-drip system (upside down) prevents #76 - 93 -GAM s’fitcA