Alternative solutions Faced with the ‘success’ of stress, many solutions have been developed outside the sphere of medication or supplements. Connected tools, alternative methods, sports equipment manufacturers, etc. are all creeping into a subject that is ‘selling’ to consumers. To improve the quality and duration of sleep, UrgoTech (an Japanese running shoe manufacturer Asics has launched a pro- Urgo Group start-up positioned in connected health) has de- gramme (Mind Uplifter™) for amateur athletes to see and un- veloped Urgonight, a connected headband (€499 incl. VAT) derstand the impact of movement on their own minds. Using that allows users to gain up to two hours of sleep per night. facial recognition and self-report data collection, participants The user accesses the application where he chooses between (one million!) will be able to measure the impact of sport on different exercises aimed at helping to produce sensorimotor 10 emotional and cognitive indicators (confidence, positive waves (SMR) that strengthen the brain’s ability to protect its thinking, serenity, focus...). This data will be used to feed a glo- sleep from external «parasites». bal study and will be visually translated into a dynamic and in- To fall asleep and wake up gently, Terraillon has developed teractive map that will quantify the positive impact of sport on Aloha, a light diffuser offering a natural, non-connected and the collective morale of cities, countries and the world. clinically tested sleep aid (€79.99 incl. VAT). Thanks to its car- A preliminary study (42 elite and amateur athletes) has been car- diac coherence programmes developed with the European ried out by Emotiv (a bioinformatics company, San Francisco, Sleep Centre, it allows you to fall asleep in 15 minutes - fal- USA) and King’s College London. Electroencephalograms ling asleep under red light, which does not block the secre- and self-report data proved the impact of running on morale tion of melatonin. For waking up, Aloha uses blue light, which - confidence (average increase of 14.4% immediately after run- has direct effects on melatonin secretion and on the level of ning), energy (9.7%) and relaxation (13.3%). alertness, allowing you to wake up at the best time of the sleep cycle. BEHAVIOURAL MANAGEMENT Anxiety (and even depression) and stress are the targets of many approaches that aim to learn how to manage emotions. These include cognitive behavioural therapy and EMDR (Eye Movement Desensitisation and Retreatment). But also pro- grammes for employees in pain and burn-out - such as Rêv’Ailes- Toi (Astrid Le Fur, author of the blog Partage TonBurnOut.fr), personal development platforms (Humanava), stress mana- gement coaches (Visio-Perf concept, based on «visual neu- ro-pedagogy»). Some influencers also stand out by tackling the subject of well-being in business and the fight against stress through positivism. Sometimes with great success. This is the case of Catherine Testa and her website L’Optimisme.com, which is among the most influential personalities in France ac- cording to Linkedin (73,120 subscribers). • #76 - 731 -GAM s’fitcA