Actif’s Mag : How did you manage the merger of the portfolios ? SIRIO PROPOSE DES CONCEPTS DE Louis Jouffrault: It wasn’t complicated. We had very few clients GUMMIES in common, as each entity offered different services. Between La structure Nutra-Innovation du groupe Sirio, composée de Codilab’s 90 active clients and Pierre Caron’s 70, only three were scientifiques et d’experts industriels d’Amérique du Nord, common. For them, as for our entire portfolio, we provide addi- d’Europe et de Chine, travaille au développement de solutions tional services. This is reassuring for them. autour des tendances émergentes. L’équipe européenne a The merger does not lead to an addition of clients or turnover, but identifié le houblon, le safran, la lavande et l’huile de chanvre to the proposal of services to which they did not have access. For comme des futures stars en matière d’ingrédients favorisant la example, in production capacities in a high quality environment concentration, l’humeur et le calme, et répondent à la demande to which customers interested in innovation did not have access. croissante des consommateurs pour des produits naturels à Or conversely, the production of innovative food supplements base de plantes. La structure chinoise de son côté a mis au point from our R&D. In fact, we allow our customers to benefit from une gamme de gummies également positionnées dans le stress. our full-service assets or to ask us for customised formulations. Actif’s Mag : What other assets will you rely on in the near future? SIRIO OFFERS CONCEPTS FOR Louis Jouffrault: In addition to innovation, we have a strong in- GUMMIES vestment capacity. We devote no less than 10% of our turnover The Sirio Group’s Nutra-Innovation structure, consisting of to this. Between the end of 2020 and the beginning of 2021, our scientists and industry experts from North America, Europe and site received a new capsule filler and a new tabletting machine. China, is working to develop solutions around emerging trends. We have also invested in packaging. We therefore have a fine The European team has identified hops, saffron, lavender and production tool that works within a quality-oriented framework. hemp oil as future stars in the field of concentration, mood and This tool opens up a customer portfolio to which we did not have calmness enhancing ingredients, responding to the growing access until now. consumer demand for natural plant-based products. The Chinese The quality requirements of our customers are increasing. We company has developed a range of gummies also positioned in have structured ourselves and invested to increase the quality le- stress. vel of our production. Actif’s Mag : Do you have any plans for new acquisitions LA « BARRE À CŒUR » NUTRIBIO in the coming months? And what about exports ? Nutribio (groupe Sodiaal), a développé un concept de barres Frédéric Herlin: Growth by buying a company either for its gourmandes à mission, baptisé « La Barre à Coeur ». Cette turnover or to open up new markets or new technologies is barre qui allie plaisir, nutrition et solidarité met son savoir-faire what enabled us to set up the Nutra Skills laboratory. And if au service de « belles causes ». Que ce soit pour une action external growth opportunities arise, why not. But this is not locale ou pour des causes nationales, chaque gamme « La my priority strategy. Barre à Coeur » est produite en édition limitée. Elle permet On the other hand, exports represent an additional stream ainsi au consommateur de reverser une partie de son achat of business that is far from negligible. Every week we re- à des associations. Pour la seconde mission « Faciliter le don ceive between four or five requests from prospects to develop alimentaire », SOLAAL, qui organise les dons agricoles, sera products. partenaire exclusif de « La Barre à Coeur ». Deux recettes sont Nevertheless, we all know that the nutraceutical market is a lancées : chocolat et graines de lin pour l’une; spiruline, carottes very ‘national’ market. Brands tend to work with subcontrac- et pois chiches pour l’autre. tors who are in the same country as them. We have a card to play by offering precisely what will enable us to develop in France: additional functionalities that allow us to work as a THE NUTRIBIO «BARRE À COEUR team with our customers. If we add the quality of our produc- tion and our respect for the rules contributing to food safety, Nutribio (Sodiaal group) has developed a concept of gourmet we have real opportunities for growth in exports. In fact, I see bars with a mission, called «La Barre à Coeur». This bar, which that the quality procedures in our business are real assets for combines pleasure, nutrition and solidarity, puts its know-how at export, even if we find them restrictive every day. Beyond the service of «good causes». Whether for a local action or for Made in France, it is this framework which is a carrier on the national causes, each «La Barre à Coeur» range is produced in a international market. And it is this framework that will enable limited edition. It thus allows the consumer to donate part of his us to develop outside our borders. • purchase to associations. For the second mission «Facilitating food donation», SOLAAL, which organises agricultural donations, will be the exclusive partner of «La Barre à Coeur». Two recipes Comments collected by Philippe Millet have been launched: chocolate and flaxseed for one; spirulina, carrots and chickpeas for the other. #76 - 761 -GAM s’fitcA