Bewell Nutraceutique: a breakthrough identity Alpha System is no more. Make way for Bewell Nutraceutique. Two years after the takeover of Alpha System by its current president, Alexandre Vincent, this change of name is a break with the past and a new take-off for the company, towards the conquest of new markets and new customers. What attracted me to Alpha System R&D STARTS WITH SOURCING was its site, designed for food supple- In addition to the production and packaging of ments», explains Alexandre Vincent, food supplements, Bewell Nutraceutique off ers the company’s sole shareholder for the past two regulatory and formulation solutions. « I joined years. « Although he does not come from the world Bewell Nutraceutique at the beginning of the year of food supplements or pharmacy The industrial to set up an R&D department, develop it and make tool is modern, made up of automatic lines, and it autonomous, » explains Benoit Ouvrard, who tailored to the project I had in mind ». Alexandre holds the positions of R&D and sales manager. Vincent has always had « an interest in health in « It is the innovations in the ingredients that are the general. After two years of learning and discove- starting point for our own innovation, » empha- ring the ‘business’ of food supplements with the sises this engineer by training. « We review what teams in place, « I have not changed my mind. On our suppliers offer us, we select them, and then we the contrary, I’ve been seduced by the company’s build the product formulas ». This is a strong trend potential ». €6m on the part of principals looking for differentiation. Industrial first of all: the site (BPF), located in And if the development of concepts « proves tobe the south-east of Nantes, covers 5,300 m and2 relevant for export », the fact remains that « we has numerous manufacturing and packaging Expected sales in 2021 want to develop this mastery of ingredients inter- lines for dry forms: tablets (including orodis- nally ».The future will involve investments at the persible forms), capsules (vegetable - HPMC, industrial level - for the packaging of liquid forms, marine or bovine gelatins, pullulan), powders via conventional lines, for example. By adapting (sachets or jars) but also for liquids. «Our size production lines to offer new solutions - such as allows us to be very reactive - that’s our strength. the packaging of probiotics. With one foot already We have lead times of 6 to 8 weeks, when others in regulation and formulation, « we are rethinking are between 10 and 12 weeks». This is a signi- the architecture of our R&D, with the forthcoming ficant advantage for a company capable of of- arrival of two project managers », explains Benoit fering both small and large series (up to 12,000 Ouvrard. In total, the company will have three blisters/hour). To cope with the increase in or- product managers (including one in charge of in- ders, the number of employees has increased dustrialisation). In this « fast-growing » market, (from 20 to 31 in the last few months); produc- Bewell Nutraceutique emphasises the quality and tion will be shifted to 2x8. ‘seriousness’ of its products, with the aim of « wit- Investments are also planned for the coming hin five years, becoming one of the top five French months. In particular, a line for packaging sticks, manufacturers », says Alexandre Vincent (Bewell including in paste form (planned for 2022.) Nutraceutique expects 2021 sales of €6m). This «Bewell Nutraceutique is now sized to absorb our will involve conquering new markets (particu- growth, » emphasises Alexandre Vincent. This larly exports, identifiedas a strong growth lever) growth has been driven for several months by and new customers,but «without compromising, strong demand for food supplements positioned because we want to be the partner of principals in the health sector. It should accelerate fur- whose products meet the reality of consumer de- ther with the establishment of a dedicated R&D mands, through serious and clean formulations,» structure. concludes Alexandre Vincent. • #76 - 961 -GAM s’fitcA