sponsored, no interactivity, etc. The good thing is that these sessions allow you to keep a link. The «social» link will be (re)established between visitors and exhibitors physically present in ILS FERONT PARLER Geneva. Admittedly, in a very particular context - D’EUX… health measures such as verification of «health passes» and/or negative tests; direction of traffic; Omya lance deux excipients minéraux pour compri- distancing, digital brochures to be scanned. All més (Omyanutra 300 DC et Omyanutra 300 Flash). in all, a classic, but with a major problem: what Omyanutra 300 Flash est destiné aux comprimés à about the number of people on a stand? Business dissolution rapide. Le grade DC s’adresse à la com- France has announced that it has set a limit of one pression directe. Les deux excipients sont garantis person/4 m.2 sans nano-particules. Informa Markets is also the owner of the Food Euromed lance officiellement Wellemon™, un extrait Ingredients/Health Ingredients events, which à base de citron source d’ériocitrine, aux propriétés have already announced that they will be setting anti-oxydantes et anti-inflammatoires. Une étude up a gauge on exhibitors’ stands, at least for the 192 récente, qui a comparé l’extrait avec de l’hespéri- show, which is scheduled to take place this year dine, a montré qu’il augmentait significativement la in Frankfurt (Germany) from 30 November to 2 biodisponibilité et le métabolisme des flavanones. December (the virtual exhibition will take place Chinese exhibitors Le composé standardisé en ériocitrine est obtenu from 22 November to 2 December). par le procédé d’extraction aqueuse propriétaire COMPANIES ARE WONDERING 114 Pure-Hydro Process™.C’est sous le nom de Noochy Crisp™ que Gnosis Hence the questions of many exhibiting compa- French exhibitors by Lesaffre lance la première levure nutritionnelle nies: how many people will be on the stand? How sous forme croustillante. Elle est destinée à être in- many visitors will be accepted? How to make apresence at the show profitable? Of course, the 91corporée dans des mueslis et autres granolas poury apporter minéraux, fibres (y compris béta-glu- number of visitors on a stand does not mean that German exhibitors canes) et protéines. Le terme « nooch » est utilisé the exhibiting company is more attractive than par les anglosaxons pour désigner les levures utili- another. But if the capacity is reached, will a com- 84 sées dans la cuisine vegan. pany «turn away» visitors? Nothing is less certain. This could lead to meetings outside the stands. Finally,an equally important question: what Italian exhibitors about international contacts (major exports) if THEY WILL BE THE TALK there are few of them? What about trade fair(s) fo-cused on Europe? 59 OF THE TOWN... Another difficulty: in the context of fewer contacts,North American Omya launches two mineral tablet excipients the distribution of business cards and brochures exhibitors (Omyanutra 300 DC and Omyanutra 300 Flash). on the stands is strongly discouraged (to date). Omyanutra 300 Flash is intended for fast-dissolving This is not a problem in itself - it is always possible tablets. The DC grade is intended for direct com- to scan badges - but what about the exchange of pression. Both excipients are guaranteed to be na- cards between people passing each other in the noparticle free. aisles? Euromed officially launches Wellemon™, a le- Lastly, the trade press, which usually provides in- mon-based extract source of eriocitrin, with anti-oxi- formation in situ, is likely to lose out. The physi- dant and anti-inflammatory properties.A recent cal distribution of «trade show specials» will be study, which compared the extract with hesperidin, reduced to a trickle, replaced by QR codes (this showed that it significantly increased the bioavai- will be introduced at Vitafoods and at Fi Europe lability and metabolism of flavanones. The erioci- in Frankfurt). trin standardised compound is obtained by the pro- prietary Pure-Hydro Process™ aqueous extraction A NECESSARY ADAPTATION process. Everyone knew it: nothing will ever be the same It is under the name Noochy Crisp™ that Gnosis again. Trade fairs are no exception to the rule. by Lesaffre is launcng the first nutritional yeasthi Now hybrid, they will require adaptability and res- in crisp form. It is intended to be incorporated into ponsiveness from exhibitors and visitors. The fact muesli and other granola to provide minerals, fibre remains that both, whether in person or remotely, (including beta-glucans)and protein. The term will always be driven by innovation. In this sense, «nooch» is used by the English-speaking world to they are all looking in the same direction...• refer to the yeast used in vegan cooking. stnevE — stnemenèvÉ- 061 -