Special report / Dossier RESEARCH 069 Managing innovation in the future “Innovation is not a stroke of genius; given some sort of structure if it is to it is a diffi cult task(…)and one thatbe truly productive. After all, the stakes must be organised like any other are certainly high. Given that today’s activity within each division of the consumer has a great thirst for both company and at all levels of the technological and social progress, hierarchy,” American management manufacturers are having to come specialist PeterDrucker warned as up with new tools and structures in early as the start of the last century. order to continue to stand out from the This observation still applies today, with competition by maintaining an element one signifi cant difference. Driven by of uniqueness and originality. The the digital revolution, innovation, like a following special report on innovation wild horse, has to be managed and offers an overview of the situation. ■ The global information on cosmetics & fragrances September / October 2018- N°53