Feature / Enquête MARKET 023 de coût d’achat, par legislation, and we aussi connaissent Cien products are rapport aux marques remain attentive to une progression à also enjoying double nationales. Nous ne future developments. deux chiffres. Nous growth figures. We communiquons pas When it comes to souhaitons continuer want to continue sur nos marges. Mais, quantities, buying à développer ses developing their même en vendant several million units of parts de marché, market shares, even un pot de crème à cream is beneficial to même si nous allons if we will keep selling 2,99euros, nous our purchasing costs conserver les marques the national brands gagnons encore très compared to national nationales que les consumers are looking bien notre vie.... brands. We do not consommateurs for. In this beauty communicate on our recherchent. Sur ce market where we have We have been margins. But, even by marché de la beauté long lacked credibility, working for 30 selling a jar of cream où nous avons we still have many years with the same at €2.99, we still longtemps manqué customers to win over. supplier in Germany, manage to achieve de crédibilité, nous We are convinced which has an R&D substantial benefits.... avons encore de that there is a strong laboratory, and nombreux clients à potential in France for who hired French Quels sont vos gagner. Nous sommes PLs, even if we are engineers to develop projets pour persuadés qu’il existe in the country who products. We also l’avenir ? un fort potentiel en invented the major work with other What are your France pour les MDD, cosmetics brands. ■ smaller European plans for the même si c’est le pays suppliers. In terms of future? qui a inventé les Anne Daubree quality, our goal is to grandes marques de be at least on a par Nos rayons hygiène la cosmétique. with national brands. beauté sont en Our beauty hygiene We commit to comply croissance et, surtout, sectors are growing with the letter of the les produits Cien and, most of all, our The global information on cosmetics & fragrances September / October 2018- N°53