Feature / Enquête MARKET 025 Nails: the downward trend continues The nail make-up market has suffered from the crisis.But one segment looks promising, the one for more natural products. The market for nail care andnail make-up products has byno means benefited from theIn 2020, the Frenchcrisis.are less harmful to their nails and alsomore eco-friendly. Hence, a rangeof cleaner, rdmore natural pouctsdeveloping,” stresses Lucilleisexpectation. Our offer minimises itsenvironmental footprint. We are bring-ing into the mainstream, a techniqueas previously reservedfor ihthat w nce people spent €83.5 m to buy them, Gauthier, a Consultant at Peclers Paris. brands,” explains Thomas Liedecke, i.e., 17% less than in 2019, according Following in the footsteps of premium the brand’s Make-up Manager. to Kantar. This trend is in line with the brands such as Manicurist and Kure Others are following this trend and picture in the make-up industry, which Bazaar, Yves Rocher, the market add to it. Like Orijinal, which offers was hard hit by the health crisis. For leader according to Kantar, recently 100% vegan nail polishes containing the time being, women have clearly relaunched its entire range of nail nail care ingredients (anti-oxidants, not shifted their efforts in beautifying products under the name “Go Green”. vitamins). The brand encourages their lips, which are concealed, to their “This is a watershed moment for the consumers to return their bottles, as nails. But the downward trend comes market. Consumer expectations are part of a waste reduction initiative. The from further back. “In mass retail, a real challenge. They want natural, margins for progress in this market for the nail polish market was not doing eco-friendly make-up. At the same more sustainable make-up are huge: too well for several years already,” time, however, they are not willing to according to IRI, nail polishes with an says Laura Deniau, Consultant at give up the holding power of their nail organic bias only account for 0.5% of Iri. However, a promising trend is polish, which remains their top priority. the market in supermarkets. ■ emerging. “There is a real demand However, 100% natural nail polishes from consumers for nail polishes that do not make it possible to meet this Anne Daubree La Maison Sarah Lavoine partage son univers coloriel Maison Sarah Lavoine shares its colourful universe Après l’architecture d’intérieur, le design…, la Maison présente des créations aux couleurs pures, intemporelles et durables pour l’univers de la beauté. La collection de vernis propose undouble use coat (base et top coat) et décline sept teintes aux noms évocateurs :Bleu Sarah (18€), Bleu Broadway, Thé de Chine, Aubegine,r Piment, Royal et Broome Street. Fabriquésen France, les vernis certifiés végans sont composés à près de 80 % d’ingrédients d’origine naturelle etbiosourcés. Depuis toujours, la Maison Sarah Lavoine travaille avec les meilleurs artisans français et s’engagedans la préservation de l’environnement à travers les modes de création et de fabrication de ses collections. La Maison a privilégié un contenant de 10ml, un étui en papier kft e destra coiffes en bois de hêtre qui ont nécessité 14 mois de développement. After interior architecture, design..., the House presents creations with pure, timeless and durable colours for the beauty world. The nail polish collection includes a double use coat (base and topcoat) and comes in seven shades with evocative names: Sarah Blue (€18), Broadway Blue, China Tea, Aubergine, Chilli, Royal and Broome Street. Made in France, the certified vegan nail polishes are made of nearly 80% natural and biosourced ingredients. The Sarah Lavoine House has always worked with the best French craftsmen and is committed to the preservation of the environment through the design and manufacturing of its collections. The House chose a 10ml container, a kraft paper case and beech wood caps that took 14 months to develop. The global information on cosmetics & fragrances July / August 2021- N°70