Yiango: 20 franchises by the end of the year Olivier Roques, founder of the Yiango concept, The coaching platform (two years in develop- knows franchising well. From 2005 to 2017, ment) supports the consumer in his or her ap- he presided over the launch and development proach via regular meetings in the Yiango Stores, of the Naturhouse France network (650 cen- or remotely, to «take stock of the progress and im- tres opened in ten years, €100m), the leader in provements noted by the consumer». Each of the «weight management coaching». This experi- «well-being» themes addressed (ranging from ence, which he has matured over a long period weight loss to vitality, stress and immune defenc- of time, has enabled him to open his first Yiangoes) is accompanied by a box containing two food centre dedicated to well-being in Albi (south- supplements and an essential oil or plant concen- west of France) in mid-January 2020. Despite trate corresponding to a fortnight of «rebalanc- the «difficult» context (Covid obliges), a firsting». While the coaching platform is free, each 35 franchisee opened in Auch in September 2020. box costs €59. The boxes contain 35 food supple- As of 1 March 2021, the network has 12 centres. ments, a dozen plant concentrates and five essen- And should reach twenty franchisees by the end tial oils, all of which act in synergy. food supplements, of the year. The food supplements, mainly composed of plants 12 plant concentrates (but also vitamins and minerals), in the form of and 5 essential oils. Each box combines The reason for this development: the global capsules, tablets, sticks or softgels, are producedtwo food supplements «well-being» approach, based on about ten pro- in the Occitanie region. Part of the range is certi-with one essential grammes, adapted to the needs of the clients. fied organic. oil or one plant «Our originality is to offer a coaching platform toEach centre offers food supplements, chemo- concentrate. help customers gradually change their habits,» ex-typed essential oils, teas or herbal teas, vegetable plains Olivier Roques, «and to act on the three ele-oils and honeys under the Yiango brand and also ments that contribute to their balance: diet, physi-has a workshop area for demonstrations of cos- cal activity and daily habits. To do this, «needs aremetic production, for example. identified either during an interview with an advi-«The company’s aim is «well-being», insists Olivier sor in one of our centres, or after filling in a ques-Roques, «to help consumers to take a sustainable tionnaire available online». approach to preserving their health». • #75 - 35 -GAM s’fitcA