promises that have led to a loss of confidence in the entire category. There is no magic solution, but products, such as EnteroSatys®, can really help improve our relationship with food, help lose weight with less hunger, and improve metabolic parameters such as blood sugar and cholesterol. Actif’s Mag: The harmonization of the use of the wording “Probiotics” in Europe on finished products is under discussion; would that be a real benefit for the players of this market? IFF-DuPont: The regulation in Europe shows positive signs towards the use of the term ‘Probiotics’ This has been demons- trated by the recent developments in Spain and the promi- sing discussions happening on this topic in Denmark and the Netherlands. In the current regulatory environment, we are continuing to heavily invest in enhancing consumer and cus- tomer education on probiotics via digital channels including our HOWARU.com website, webinars, social media, and key industry events. We also support our customers in crafting the right messages to facilitate consumer understanding on the va- rious health benefits pertaining only to certain probiotic strains so consumers can make better decisions when selecting the best probiotic supplement for their needs. ProbiAB: This is a complex regulatory issue and the fact that different EU member countries has made different interpreta- tions of the law makes it even more complicated. Yes, it would be of benefit for the industry and consumers in Europe if we can use the word “probiotic” to describe what our products actually contains (as it can be done in the rest of the world). Especially since we experience a growing interest among consumers to enhance their health through probiotic supplementation (food or supplements). However, such harmonization should be based on some specified and consistent “conditions of use” that are clear to both stakeholder and consumers. TargEDys: This harmonization has been expected by the pro- biotic market players for more than 10 years. It will greatly fa- cilitate communication and education on probiotics. Today, consumers do not have access to the term probiotic on pro- ducts, although they see it in the media, which creates confu- sion, especially with the boom in fermented foods. Probiotics must meet certain criteria, and if EFSA’s criteria for claims have proven to be too narrow, not all microorganisms in kombucha, kefir or sauerkraut can be considered probiotics. • Interview by Élisa Duclos