antioxidant properties, compounds that support the digestiveand vegetable extracts supplying digestive enzymes (papain) to health. One of them (inulin) through its bifidogenic activity (in vit- support digestion and absorption after a meal. Neither clean-la- ro pilot study using the SHIME™ (Simulator of the Human Intestinal bel products are lagging behind: gluten-free, dairy-free, soy-free, Microbial Ecosystem) model and showing an increase in bacterial flavour-free, preservative-free, etc., including dosage forms such colonies and in the levels of carbon metabolites); the others through as chewing gum (Clean Tablet Technlogy™ blend), while even be- their antioxidant and relaxation effects on the smooth muscle of the ing organic. Another example of non-GMO, organic, vegan prod- upper gastrointestinal tract. uct is Good Gut™ Gummies from Zenwise (United States) which Objectified ingredients for well-thought scientific solutions, such incorporates the strain Bacillus subtilis DE11® into its formula as Nutergia Laboratory’ two latest launches: ErgyTransit Flash(see above in the article). and ErgyPhilus® GST. The first one tackles the problems of acute constipation. Six plants (including tamarind and rhurbarb) recog- A NEW DAILY GESTURE nized for their effect on the transit, vitamins B2 and B3 which pre- Efficacy is closely associated to proper compliance. To ensure this, serve the gastric mucosa, and glutamine, the major fuel for entero- manufacturers are constantly innovating to offer more practical cytes—this is the formula of this solution that claims an immediate dosage forms, adapted to the new consumption modes, but also de- effect. ErgyPhilus® GST contains five strains of lactobacilli and bi- signed so as to guarantee the bioavailability of the active ingredients. fidobacteria selected for their mucosal adhesion properties (92%), Taste has also become a criterion of prime importance: indeed, sup- their resistance to gastric acidity and their ability to inhibit the plements are not drugs but food products, therefore, you might as growth of harmful strains. This food supplement targets, therefore, well experience the pleasure of consuming them! Illustration with the balance of the digestive ecosystem which may be disturbed by a selection of global launches targeting the digestive health over the taking drugs (antibiotics, proton pump inhibitors) or bacterial in- past six months (Innova Market Insights/Nutrimarketing): more fections (H. pylori). Evidence yes, but also guarantees during these than 40% of new products are in powder form (sticks, sachets), 1/3 times when consumers are looking for visibility and consider the are gummies/chewing gums and 24% are capsules, tablets and liq- preservation of certain values. uid forms. Powders, first of all, because the idea is to integrate the product into a meal, a drink or to take it everywhere in your bag in SECURING THE CONSUMER THROUGH ENGAGEMENTthe form of sticks. What matters is that it is food supplements that Results are needed, but not at any cost. An eventful context, not adapt to consumer habits and not the other way around. In the case to say constantly disrupted by the burdensome news that forceof gummies and chewing gums, practicality is of essence because of us to be looking for benchmarks. As regards digestive food sup- the ease of consumption they ensure at any age, and mainly among plements, there are no surprises: naturalness, organic, and clean the youngest and oldest ones. No more large, scary tablets and cap- label are the key words. Eco-responsible products, therefore,sules that get stuck in the respiratory tract—the feeling that a candy just like Vitabase 7.4, Vitanutrics’ latest innovation launched in melts in your mouth is definitely much more alluring and pleasant. February. The objective is to regulate the pH and prevent acidosis New entrants such as Epycure and Les Miraculeux have fully under- through a herbal (lime tree sapwood, blackcurrant) and mineralstood it and developed gummies that support digestive well-being. (potassium, magnesium, calcium, zinc and manganese) formu-Among the latest launches, Digestion from Les Miraculeux, a for- la, all within a plant-based recycled pillbox bearing the “I’m green mulation based on probiotics, natural extracts of fennel and black plastic” certification. An additive-free, lactose-free or gluten-free, caraway. As for Epycure, the company targets detoxification with its non-GMO and vegan solution that can raise one’s pH in case ofgummies composed of spirulina and artichoke extract. too much sport, an excessively sedentary lifestyle, too much stress A market that is not dedicated to the youngest ones (wheth- or an unsuitable diet. In the same vein, Nestlé Health Science has er consumers or players). Thus, Nutergia laboratory targets the developed its OptiFibre® solution that aims to erase the side effects adults suffering from sluggish bowel with cubes high in fibres to stress and the lack of physical activity exert on digestion. This food be chewed between meals. The objective of ErgyFibral: to provide for special medical purposes (FSMP) is prescribed to patients suf- fibres (oats, prunes, rhubarb) so as to help the transit, magnesi- fering from constipation, and favourably fulfils the criteria of natu- um to support the peristalsis of the digestive tract, and through ralness and vegetarianism. this original dosage form, to promote chewing, an essential step in initiating digestion. As for Boiron Laboratories, which have re- In terms of ingredients, Becarre Natural offers DigeZyme®, a clini- cently entered the sector of probiotics, they are launching their cally proven enzymatic complex (functional dyspepsia), yet another Osmobiotic® Flora range that combines individually microencap- vegan compound with alpha-amylase, lactase, protease, lipase and sulated strains. Available for babies, children and adults, it adapts cellulase activities. And in terms of potency, it passed from 4,000 its dosage forms to the target population (liquid, orodispersible ALU to 30,000 (lactase) with DigeZyme® EC. Since February, its bro- sticks and sachets respectively). melain 5 000 GDU has been reworked to be excipent-free. This pro- The digestion market remains, therefore, attractive, attentive to its tein digestive enzyme is obtained from pineapples grown sustaina- consumers and adapting to the current trends. Taking advantage bly on coastal regions with abundant rainfalls so as to better manage of all opportunities, it has no taboos. As proof, given the current water consumption. In addition, the use of phytosanitary products health crisis, who would have bet on the convergence between di- is allowed only if the crops are endangered. gestion and immunity? • Regarding organic products, Organic Digest+ (Garden of Life, United Kingdom) is a 100% organic blend of nearly twenty fruit*IBS: irritable bowel syndrome / IBD: Crohn’s disease and ulcerative colitis #75 - 701 -GAM s’fitcA