It is up to them to succeed in adapting to the new incorporated in capsule form. PeptiStrong™ was stud- situation of sports nutrition products. Products ied in vitro and in vivo in Nutrients (Nutrients 2020, that are evolving and leaving the bodybuilder Lonza distribue au 12(8), 2274; https://doi.org/10.3390/nu12082274). niche to become part of a lifestyle trend (see below niveau mondial Result: the peptide helps rebuild muscle cells, re- TWK10®, un «Nutrition: a holistic offer for fitness»). Lactobacillus duces muscle wasting and intramuscular fat, and plantarum du kimchi reduces the inflammatory muscle response. These MORE AND MORE LIFESTYLE (Synbiotech, Taiwan). actions are particularly interesting for sportsmen FORMULATIONS Une étude (Nutrients, and women - for whom it contributes to improving 2016) a montré One example is the British start-up Pure Sport CBD, qu’il augmente performance and recovery - but not only, insofar as created by two rugby players from the Glasgow la performance, it can be used in the fight against sarcopenia. The Warriors Scottish club, which produces BSCG stimule la synthèse supplement is available online at www.eliolife.com (Banned Substance Controlled Group) certified musculaire et la and Amazon US. perte des graisses. food supplements, oils and balms formulated with CBD. To these classic formats, the two founders AND INCREASINGLY SOPHISTICATED have added three nootropics, combining CBD with INGREDIENTS plant extracts: lion’s mane mushroom, ginseng Lonza distributes In fact, sports nutrition products are no exception to and vitamin C in «Boost»; ashwagandha, vitamin TWK10®, a kimchi the key trends found elsewhere in food products and D and ginkgo biloba in «Clarity»; and valerian root, Lactobacillus supplements. Namely, plant-based - if not vegan -, chamomile, lavender and a B vitamin complex in plantarum non-GMO, local... With above all, efficiency. Because (Synbiotech, Taiwan). «Unwind». This range is firmly in line with the life- A study (Nutrients, as sports doctor Marc Saramito explains (see his in- style trend. Which can also be very technical. This 2016) showed terview in this issue): «athletes do not cheat on the ef- is demonstrated by the food supplement launched that it increases fectiveness of products». The key to this effectiveness by the company Nuritas, based on an ingredient de- performance, is the ingredients. Following the example of suppliers stimulates muscle veloped by the company, which based its develop- synthesis and fat of dairy or vegetable proteins - namely adapting their ment on the use of artificial intelligence to identify loss. offer to new age consumers (taste, transparency in peptides of interest. In Elio™ Restore, it is the pep- the case of use in drinks) - the developers of active in- tide PeptiStrong™, identified in faba bean, that is gredients have segmented their offer (see columns).• stekraM — séhcraM