Science meets social media Jonathan Orchard, founder of Abundance & Health and of the brand Neutrient unveils its oral spray combining vitamins D3 and K2, which is just launched in Europe. A dive into a development strategy based on the effectiveness and naturalness of the formulas. Actif’s Mag: Could you present the brand Neutrient, lichens, which is naturally rich in cholecalciferol also known as that is still unknown in France? vitamin D3. Lichens are small unique plants that share similar Jonathan Orchard: I developed Neutrient, a new brand of characteristics to fungus and algae and have adapted to thrive high performance food supplements in 2020, to deliver high in extreme climates by developing the ability to grow and accu- quality, high-performance, high-tech, health and wellness pro- mulate meaningful levels of useful nutrients including vitamin ducts that heal on a cellular level. We launched with Total C, a D3 (cholecalciferol). There are hundreds of different species of vitamin C complex powder followed by the vitamin D3 + K2 oral lichen but the vitamin D3 found in Neutrient D3 + K2 is extrac- spray, a butterfat keto powder and the newest product, a fully ted from a carefully selected lichen strain following extensive hydrolysed collagen powder. I established Abundance & Health research and development into natural plant sources of vita- in 2010 with a vision to curate the world’s most impressive col- min D3. This specific strain of lichens grows incredibly slowly lection of high performance nutrients and make them avai- so sustainability is important. Our vitamin D3 is extracted from lable in Europe. Through my work as a Chinese medicine and lichen produced on sustainable growing sites, under organic alternative health practitioner I have devoted my life to seeing conditions without the use of pesticides, to provide a pure, qua- out innovative products that positively impact our health and lity and highly absorbable source of vitamin D3. The MCT oil wellbeing. Abundance & Health launched by selling the bril- that acts as a carrier for these vitamins is sustainably sourced liant Altrient liposomal vitamin C by LivOn Labs, which we dis- from coconuts and is extracted without the use of solvents. tribute and retail throughout Europe. Over the past ten years we have expanded the collection of brands that we distribute Actif’s Mag: Why a spray formula? and retail to include Results RNA, a high performance collec- Jonathan Orchard: Having Neutrient vitamin D3 + K2 in a tion of oral supplement sprays and now Neutrient. Abundance spray form enables the vitamins to pass rapidly through the soft & Health only distributes and sells products that meet stringent tissues inside the mouth and head straight into the bloodstream quality and efficacy standards and are used by myself, the team, providing fast, maximised absorption of this potent formula. In family members or patients on a daily basis. each spray you receive a dose of 2000 IU vitamin D3 and 75 μg vitamin K2. Our priority is to always select the most bioactive Actif’s Mag: Why have you decided to associate vitamin forms of specific nutrients and potent patented botanical ex- D3 and K2? tracts so we can provide practitioners with powerful supple- Jonathan Orchard: Vitamin D3 + K2 as a duo are beginning ments delivering superior absorption rates and excellent effi- to receive wider recognition for their synergistic health attri- cacy, compared to high street brands. butes. Research suggests it is important to balance vitamin D supplementation with vitamin K to help optimise the absorp- Actif’s Mag: How is the distribution of Neutrient tion of calcium. The body needs vitamin D to absorb calcium organized? How you communicate on the market? and Vitamin K helps guide calcium from the bloodstream into Jonathan Orchard: Abundance and Health is the official the right body tissues – your bones and teeth. The last thing you European distributor of Neutrient, Altrient and Results RNA need is for calcium to be deposited in your artery walls, carti- and has a French language version of the site and e-shop* lage or organs where it could create calcification. The pande- Abundance & Health fans reaction can be seen in Altrient mic of 2020 spurred research into the role that vitamin D plays highlight. The brands does not have official ambassadors but in our immune defence and scientists now have a much deeper has gained a loyal global following amongst health & beauty understanding of how vitamin D supports and influences your editors, influencers and celebrities including Gwyneth Paltrow, different types of immune cells and their unique functions. Kourtney Kardashian, Justin Bieber, Bella Hadid, Rita Ora, Suki Waterhouse, Princess Marie-Chantal de Grèce, and many more Actif’s Mag: How did you develop the formulation? who have all shared their positive experiences with Altrient li- Jonathan Orchard: The formulation was researched and de- posomal vitamin C (aka Lypo-spheric vitamin C) online wit- veloped by me and a team of leading nutritionists and food hout any prompting. • scientists with over 20 years experience. Nutrient D3 + K2 is ma- nufactured in the UK. The potent blend contains a natural plant Interview by Philippe Millet source of vitamin D3 extracted from a unique oily extract from sdnarB — seuqraMTNEIRTUEN WEIVRETNI- 05 -