formulations and industrial partners. Example: probiotic supplements, such as Florinov Imuno— each capsule contains 10 billion CFU of bifidobac- teria and lactobacilli—bear the Probiopack™ label, a protocol developed by Exden and through which each stage, starting from development to packag- ing, is designed to guarantee the stability and opti- mal viability of strains in the finished products until their expiry date (see Science section in this issue). Another example: Effinov has worked with a mi- croalgae producer to develop a specific grade of spirulina naturally rich in iron. Formulated with the most natural and bioavailable ingredients, the supplements have no nanoparti- 5TH cles, are most often vegan and produced locally as much as possible (so far, 60% of the production is INTERNATIONAL carried out in Brittany). CONGRESS GROWTH AT THE HEIGHT OF DIETARY OF EXPECTATIONS As a result of the choices made in terms of distribu- SUPPLEMENTS tion model and disruptive formulations, Effinov’s & INNOVATION projected turnover should reach €3 M by the end of 2021. A cumulated growth of nearly 160% since Béatrice Poisson took office and that is expected to Connecting with international continue. Particularly because word of mouth mar- industry key players keting works so well among pharmacists and pre- Catch nutraceutical market scribers, and because “they find in usthe quality opportunities & challenges of exchanges and theflexibility theyneed”. Another growth driver: exports,where Made in France Revealing the trends of proves to be an asset… References targeting wom- tomorrow en’s health are distributed in Cambodia, 26 products are being registered in Morocco, while in Greece, it is the medical nutrition range that is distributed... Save the date! “By remaining faithful to our DNA and to our ethics in terms of formulations, we have all it takes to con- tinue our strong growth, including outside France,” Béatrice Poisson concludes. • SEPTEMBER, 2021 Saint-Raphaël, France Your NFBD contact Véronique SANCEAU veronique.sanceau@csmevent.fr +33 6 72 76 45 85 Nutriform Business Days @NutriFormBD www.nfbd.fr #75 - 74 -GAM s’fitcA