Air France: supporting responsible tourism Travel is all about discovery, encounters and diversity, and this must be protected if we are to preserve our planet’s wealth of resources. Air France invites its customers to join forces in taking action. Air France is fully aware of environmental issues and is constantly (ATR). This association includes tour operators (some of them redoubling its efforts to reduce its carbon footprint, with the approved and monitored by Ecocert Environnement) who orga- ambitious aim of reducing its CO2 emissions by 20 percent by nize trips that respect the planet and its inhabitants. Further- 2020. The airline is taking concrete measures by renewing its fleet, more, the airline raises awareness among its customers about reducing payloads and promoting sustainable aviation biofuels. the ravages of sexual tourism involving minors, by funding and In paalel, it is encouragigts customers by viting them to join showing on board the preventive campaign of ECPAT France, an active community working for responsible travel in the future. an NGO and registered charity. By identifying and recognizing For the fourteenth consecutive year, AIR FRANCE-KLM is on the most promising start-ups in the field, Air France encourages the Europe and World indices of the Dow Jones Sustainability the development of innovative, responsible tourism: a partner Index (DJSI). The Group is the only airline on the European of the AfricArena Tour 2018 event, the airline awarded a prize index. This distinction is reward for the Group’s commitment to to DiscoverIkasi (www.discoverikasi.co.za), a young South Afri- corporate social responsibility (CSR). can company that offers original tourist experiences in the town- ships of Cape Town (activities, meals, accommodation, nightlife), Promote voluntary reforestation Air France has launched a and is involved in the development of local enterprises. new program called Trip and Tree, through which customers can do their bit for the planet by limiting the environmental impact Code of ethics for tourists of their journey. When buying a ticket on www.airfrance.com, from spring 2019 and gradually in various sections of the network, Drawn up by ATR (Agir pour un Tourisme they will be able to donate an amount of their choice to fund the Responsable), the advice it contains will help you planting of trees throughout the world, in places such as Togo, get the most from your vacation. Madagascar and Bali, as well as France. These projects are selected BEFORE YOUR TRIP by a scientific committee of experts for their ecological impact and Find out about your destination, their contribution to development and to the employment of local the people and their way of life, populations. Reforesting projects help to protect biodiversity, their heritage, religion and environment. capture and store carbon, enrich the soil and aid populations. Choose committed professionals. Tourist professionals, like Salaün Holidays, the first tour operator Take only essentials. to join Air France’s Trip and Tree community, can also take part. Be vigilant and take all necessary hygiene and security precautions. Combat the trade in endangered species Although bring- DURING YOUR TRIP ing back a souvenir can prolong the pleasure of a vacation, Adapt to the local way of life and customs. travelers must be wary about what they buy, and in particular Be curious (food, accommodation, etc.). items that affect endangered species. Air France raises aware- Continue your everyday environmental actions: ness among its customers and employees about this rapidly sort trash, conserve water and energy, expanding illegal trade, and is thereby actively contributing to respect natural areas. the efforts of those involved in combating this scourge in its Respect the people you encounter destination countries. The airline has reaffirmed its longstand- and report any sexual exploitation of minors. ing commitment to this cause by signing the Buckingham Take part in the local economy, do not bring back Palace Declaration against the trade in endangered species. souvenirs from the trade in endangered species, sacred objects or counterfeit items. Donate Miles to associations Flying Blue members can AFTER YOUR TRIP donate Miles to humanitarian and environmental partner asso- Share your experiences to highlight the riches ciations selected by Air France. In 2017, they were able to use and fragility of our planet. a total of 4,103 tickets for their missions. The Air France Be aware of the virtues of tourism—economic Humanitarian Sponsorship division also provides logistical and social as well as cultural and environmental— support for associations helping children in need of urgent when preparing your next trip. medical care, or to fly doctors and surgeons to these children. Tourism enhances heritage and encourages its protection. Encourage responsible tourism For many years, Air France FIND THE COMPLETE CODE OF ETHICS AT has been part of the ecosystem of travel professionals, in partic- www.tourisme-responsable.org ular those working within Agir pour un Tourisme Responsable 141