INNOVATION Injectables des stylos injecteurs intégrant de faciliter la préhension et lors d’un travail collaboratif de – préférée aux États-Unis – les régulièrement des innovations l’utilisation. Ils intègrent de Pfizer et de l’agence de design stylos sont parfois difficiles à d’usage où le design prend tout plus en plus le digital (lecture Veryday pour le Genotropin Pen distinguer de leurs homonymes son sens. La règle absolue est simplifiée et/ou mémorisation [24]. Personnalisation extrême qui peuplentles bureaux ! [8] un système adapté au produit des doses) avec désormais des (clips aux dessins thématiques (figure 4) et à son utilisateur quels que stylos connectés en Bluetooth et ajout de mascottes) sur un soient son âge ou ses handicaps. pour une synchronisation aux stylo injecteur qui cache bien son Les stylos à usage unique smartphones. Des stickers aiguille et sera plus facilement Le travail sur la finesse permettent un dosage fiable, permettent une customisation accepté dans le traitement de l’aiguille extrêmement précis à de faible par les plus jeunes utilisateurs chronique du déficit de l’hormone concentration (demi-graduation afin d’éviter toute stigmatisation de croissance. Enfin, et tout Il demeure essentiel, en définitive, pour les enfants) et présentent [23]. Cette démarche a été poussée particulièrement dans leur que la peur de la « piqûre » n’ait une forme ergonomique afin à son extrême point de réflexion version réutilisable à cartouche ni frontière ni âge et de gros FIGURE 4 : INJECTABLES, ADAPTER ET CUSTOMISER [8, 23, 26, 27] INJECTABLES, ADAPT AND CUSTOMIZE [8, 11, 12, 13, 14, 15, 16] 84 feature more and more digital chronic treatment of growth distinctive features (viscosity...) by the patient who is required functions (simplified reading hormone deficiencies. Finally, of each substance. Without to apply a system (no visual and/or dose memory systems) especially in their reusable forgetting the visual impact - image of a sharp needle) the- such as Bluetooth connection, cartridge version, which is masking the needle is often reby minimizing the felt pain which allows the synchro- preferred in the U.S., injection preferable - hence various and impact point! The latest to nisation with smart phones. pens are sometimes difficult to generations of systems and a have been awarded at Phar- Stickers allow the youngest distinguish from their homo- common thread: making the mapack 2018 in the “Ease of users to personalize their pens nyms used at the office![8] needle completely invisible! Use and Patient Compliance” soas to avoid any stigma [23] (figure 4) Not seeing the injection mark, category is the autoinjector . This approach was taken to as small as it may be, allows SelfDose™ to be used in two its extreme point of reflection Working on the to forget a little the gesture very simple steps: closure during a collaborative work sharpness of the needle itself and the intrusion into removal and pressing against conducted by Pfizer and the the skin. Constant work has the skin. Subcutaneous admi- design agency Veryday for the It is well known that the fear been carried out since the end nistration also is painless and, Genotropin Pen [24]. Extreme of “needles” has no age limit ofthe 80s on this aspect [25] due to the audible and visual . personalization (clip-on covers or geographical boundary and Many autoinjectors come with indicators, the patient can with different patterns and the major advance has been made a suction-type applicator that control the entire operation possibility to attach mascots) on needle sharpness thanks to is placed on the skin for direct [26]. In the series of connected for an injection pen that masks the use of appropriate mate- injection of the product. It is devices, Biocorp’s autoinjector well its needle and is more rials that can minimize pain a rapid and simple solution Onejet accommodates all types easily accepted as part of the while taking into account the that can be totally controlled of prefilled syringes, including Septembre - 2018 Doses 72 /Le Magazine du Packaging des Produits de Santé