Boussoles air du temps Face au Social Lab, le mythique stade des Giants, sur South Beach Harbor. The famous Giants’ ballpark opposite the Social Lab, at South Beach Harbor. Participant aussi à l’événement, deux figures de l’univers du slow food, les chefs Alice Waters et Daniel de La Falaise. Chefs Alice Waters and Daniel de La Falaise , two champions of the slow food movement, took part in the event. Visionary values The luxury watch, and for developing the “values” inherent friendly, supportive atmosphere. The a highly emblematic object in itself, no lon- to brands, and luxury brands in particular. participants were free to say whatever ger stands for technical excellence alone. It In this case, it was about surpassing they wanted. is now associated with a different kind of yourself, combativeness and a sense of Freida Pinto described how being an artist symbolism, one that fuels people’s imagi- daring. But the notion of adventure has in India didn’t necessarily mean success. nations and creativity. This is what Cartier changed today. In 2018, it’s less about That she did not feel “immune to criticism has set out to explore with the new version propelling motorized monoplanes yet,” and that she had turned her back of its legendary timepiece, the Santos. through the air than about conquering on her acting career to escape the label new territories: fighting for equality, of “exotic doll” that had stuck since Slum- Alberto Santos-Dumont (1873-1932) was making the planet sustainable, compos- dog Millionaire. Actress and director a true adventurer, the kind who kept pace ing music that has never been heard Mélanie Laurent joked about just how with history in the making and ignored before, taking photographs in unconven- boring success actually is, highlighting how everything else. He devoted a fair amount tional ways by breaking the rules, invent- every setback has made her bounce back of his family fortune to aviation, flying his ing objects that nobody thought could stronger. In an aside, she remarked airships and hot air balloons, and readily exist, and so on. that Cartier’s choosing her as its brand sharing the blueprints for his inventions ambassador was a sign of its commitment with those who encouraged him in his Mapping out the future Cartier decided to the environment (Mélanie Laurent co- exploits. To keep track of time while pilot- to explore the subject by drawing on the directed the environmental documentary ing his contraptions, he decided he needed legendary Santos collection, whose form Tomorrow). And they did not expect her to to have something he could attach to his has been subtly modernized. In a move be present on social media (“luxury means wrist—a tall order in the cushy world that was unprecedented in the luxury being yourself,” the brand had said to of pocket watches. He commissioned world, Cartier eschewed red carpets and her—“I saw that as an act of resistance,” a Paris watchmaker to create a timepiece glossy images, opting for a more iconoclas- she concluded). Paralympic athlete Aimee he could wear wherever he went, one that tic approach. It used only words, reflecting Mullins reminisced with photographer was easy to read without the rigmarole of and discussing, rather than showing. Last David LaChapelle about her role as a muse pulling it out and flipping it open. And spring, in an abandoned San Francisco to Alexander McQueen. Alice Waters, above all, something sturdy enough warehouse, several personalities from the champion of locavores, cooked alongside to withstand his all-action lifestyle. He arts, cooking, sports and design worlds got chef Daniel de La Falaise to demonstrate entrusted the project to Louis Cartier, who together for a series of small-scale round- the benefits of local sourcing. And famous designed an avant-garde piece with tables, organized by the curator and writer big-wave surfer Laird Hamilton, walking visible rivets à la Eiffel, a leather wrist Neville Wakefield, to talk about how they barefoot among the participants, described strap and curved lugs for a better fit. This were working to change the world. These how fear was a source of energy. He square watch, later sold by Cartier under latter-day Santos-Dumonts described their acknowledged that time runs counter to the name of Santos, naturally became the failures and doubts as well as the things his sport, but he’s not really thinking about emblem of a long lineage of individuals, that keep them going, the satisfaction of this when tackling the waves—he was free spirits in search of new horizons. achieving their goal. They took the time wearing a Santos wristwatch. Audacious This first act in the watch’s history pro- to identify their weaknesses and occasion- right to the end. vided fertile ground for new narratives, ally faltered, but they kept going in this 88