For pleasure and the planet IN THE PICTURESQUE TOWN OF PARATY, BRAZIL, POUSADA LITERÁRIA IS A CHARMING HOTEL AND A PIONEER IN ECO-RESPONSIBLE TOURISM. It’s December, high tourist season in Brazil,fashion boutiques, restaurants whose chefs and the historic center of Paraty is bustlingvie to outdo each other in creativity… And withactivity. And for a good reason: it’s on Rua do Comércio, behind a white façade impossible to resist the charm of this colonialaccented with gray, Pousada Literária, a port town, a UNESCO World Heritage Site. gem of a hotel comprising multiple build- Its quaint narrow lanes lined with low build-ings nestled around a garden planted ingsand its advantageous location, midway with orchids. To launch this “literary inn,” between São Paulo andRio de Janeiro, have entrepreneur José Roberto Marinho joined made it a popular getaway destination. forces with Jane Asis and Roberto Pinheiro, Wandering the back streets, we discover the founders of Bee+Hive, an association of an art gallery, a native crafts shop, smallhotels committed to sustainable tourism. > AIR FRANCE MADAME / 215