Event / Évènement FORMULATION 035 CRODA EXPLORES Univar: les FOUR MAIN TRENDS Millenials The supplier developed four new à l’honneur collections, each of them targeting the current concerns of consu- mers.The first, Clean Beauty, Le distributeur poursuit le puts the emphasis on renewable développement de rituels beauté, natural ingredients with a reduced dédiés aux Millenials. Deux environmental footprint (sulfate-free nouvelles routines Express Hair cleansing foam, water-free gentle Slay et Rise and Shine likeastar cleansing gum, etc.). The second viennent compléter la gamme, kit, Transformation Textures, seeks to pour au total 16formules en appeal to the user through a fun and phase avec les attentes de la sensory product experience (a cream générationY. Univar leur a ainsi that breaks into oil, a light after-sunconcocté Insta Cleanse After prep cream that transforms into powder, Hair Makeover, un shampoing etc.). On the hair care side, Croda sec sprayable léger et volumi- also responds to the “Glass Hair” sateur, sans effet blanchissant. trend, a smooth soft and shiny square Ou encore Heat Hair Protector, with a texturing and smoothing foam une lotion coiffante et protec- and a gourmand strawberry scent trice anti-casse, qui protège les or a super-shine serum that repairs cheveux contre la chaleur des hair ends. The latest concept puts appareils. Pour le corps,Rise and make-up in the spotlight and in Shine like a starpropose Divine particular the Moonshine range, a Cocooning Shower Body Mask, range of borosilicate based nacres un beurre de douche nettoyant (an eyeshadow with a cushion effect, et hydratant; AMSugar Rush a liquid eyeliner, etc.). Scrubbin Jam, un exfoliant à la texture marmelade à l’orange, Daito Kasei instagrammable et utilisable avec des brosses nettoyantes et City mise sur la Shield Urban Skin Protector, une sensorialité crème bouclier contre les stress de la vie citadine. Le spécialiste des formules colorées UNIVAR: MILLENNIALS démontre que le maquillage peut IN THE SPOTLIGHT être sensoriel et surprendre tout autant que des textures soins. Illustration avec Frozen Glow Balm, The distributor continues to develop un stick illuminateur fortement beauty rituals, dedicated to Mille- chargé en eau (62%) pour un effet nials. Two new routines, Express frais immédiat et un effet softfocus, Hair Slay and Rise and Shine like avec un toucher nal doux et soyeux. a star complement the range, for a total of 16 formulas in line with DAITO KASEI BANKS the expectations of the Generation ON SENSORIALITY Y. Hence, Univar specially created for them the Insta Cleanse After prep Hair Makeover, a light sprayable The specialist in coloured formulas and volumizing dry shampoo, with demonstrated that make-up can no whitening effect. Or the Heat Hair be just as sensory and surprising Protector, a styling and protective as any skincare texture. This was anti-breakage lotion, which protects illustrated with the Frozen Glow the hair against the excessive heat of Balm, a highlighter stick with appliances. For the body, Rise and high water content (62%) for an Shine like a star proposes the Divine immediate cooling and a soft focus Cocooning Shower Body Mask, a effect, with a soft and silky after feel.cleansing and hydrating shower butter; AM Sugar Rush Scrubbin Jam The global information on cosmetics & fragrances January / February 2019- N°55