EC55-Webpublication - HD OK (20/148)

EC55-Webpublication - HD OKEC55-Webpublication - HD OK 020 MARCHÉ Enquête / Feature le lancement en 2013 de Striplac pour® pour un usage à domicile des produits «Après plusieurs annéesune utilisation à domicile. Ce vernisreproduisant l’effet gel obtenu en insti- déjà difficiles pour les spécial durcissant immédiatement sous tut et/ou promettant une longue tenue lampe UV/LED tient jusqu’à dixjours et comparable. Sans utiliser de lampe se retire en peel-off. « Cela répondait cette fois, mais au prix d’une routine ongles, le segment sur- à une forte demande des consomma-trices qui ne souhaitaient pas adopteren plusieurs étapes. Lancé en2015par Revlon, Colorstay Gel Envy reste™ contribue aujourd’hui les techninentes», rappelle NancyGobin.permaques permanentes ou sem-ison produit phare. Sa formule 2en1vernis + base promet un  ni gel ultra- aux pertes du maquillage«De plus en plus experte, la clienteglossy. Mais son application doit être ﬁ nalesait reconnaître les produits de suivie de celle du Gel Envy Diamond en hypermarché et qualité », souligne quant à lui Michael Top Coatpour renforcer sa tenue et™ VandePut. En évoquant l’apparition apporter une brillance miroir. Même supermarché», de nombreuses nouvelles marques promesse chez Coty pour le vernis et d’innovation hybrides entre perma- Super Gel de Rimmel, associé à son nent et semi-permanent. Des produits topcoat  xateur. qui, pour certains, abîment l’ongle C’est aussi le cas pour Miracle Gel™de ou sont dif ciles à retirer. «Certaines SallyHansen. L’association du vernis “Following severalconsommatrices ont eu de mauvaisescouleur (deux couches) et du topcoat expériences en les appliquant elles- gel longue tenue «apporte un ﬁ ni miroir already difficult years mêmes». et un galbe digne d’une manucure gel professionnelle, sans lampe UV», for nail products, the … aux vernis effet gel revendique la marque. Chez L’Oréal, Essie propose, pour son GelCouture, Face au succès du semi-permanent, une routine longue tenue en deux segment is now over-certains fabricants de vernis dédiésétapes, soulignant le caractère indis- aux professionnels, tout comme des pensable du TopCoat. Autre exemple contributing to lossesmarques grand public, ont développésigné MissDen, le vernis ultra-brillant in the supermarket and hypermarket make-up techniques,” Nancy Gobin explains.base formula promising an ultra-glossy sector,” “End-consumers are becoming gel ﬁ nish. That said, Gel Envy Diamond increasingly skilled and are able to Top Coat must then be applied on™ recognise high-quality products,” top in order to improve its hold and Michael Van de Put points out, going create mirror shine. Coty offers the on to refer to the emergence of many same promise with Rimmel’s Super Gel new brands and innovative products combined with its setting top coat, as that represent a combination of both does Sally Hansen with Miracle Gel.™ Laura Deniau, IRi. permanent and semi-permanent The combination of the coloured polish solutions, some of which damage the (two layers) and the long-lasting gel top nail or are difﬁ cult to remove. “Some coat “creates a mirror-like effect and consumers have had bad experiences the sort of rounded ﬁ nish you would it thanks to its soak-off removal l in them themselves.” expect of a professional gel manicure method. “Prolaq® can be quickly but without the UV lamp,” the brand and easily applied in the salon and, ...to gel-effect polishes claims. Over at L’Oréal, meanwhile, just like our other products, contains Essie offers a two-stage lasting-hold no acid, meaning that it is also kind In light of the success of semi-perma- routine in the form of Gel Couture, to the nail,” explains Nancy Gobin, nent solutions, some manufacturers highlighting the vital importance of Alessandro Trainer for France. The of professional polishes, as well as a the Top Coat, whilst Miss Den offers a brand also demonstrated its pioneer- number of mass-market brands, have Couleur Absolue gel-effect ultra-gloss ing side with the launch of Striplac,® developed products for home use that polish, which was reformulated in late designed for home use, in 2013. This recreate the gel effect achieved in a 2015, and a Top Coat Effet Gel for a special polish, which hardens immedi- salon and/or promise comparable 3D ﬁ nish. The brand has since also ately beneath a UV/LED lamp, lasts long-lasting effects without the need for launched its Tenue Expert range of up to 10 days and can be peeled a lamp but involving several different polishes, consisting of an ultra-gloss off. “It met the great demand on the stages. Colorstay Gel Envy launched™ gel-effect formula that leaves a slightly part of consumers who didn’t want by Revlon in 2015 is still the brand’s rounded ﬁ nish on the nail for up to 10 to use permanent or semi-permanent ﬂ agship product, its 2-in-1 polish + days without the need for touching up. N°55 - Janvier / Février 2019 Expression Cosmétique