STYLE DÉFI “NOUS NE POURRONS APPRÉCIER UN PRODUIT QU’EN COMPRENANT LES MATÉRIAUX QUI LE COMPOSENT ET LEURS ORIGINES.” Gabriela Hearst Ledéfilé,endécembre2020 àlaBrasserieLipp,revient more ecofriendly than the previous surleslieuxfondateurs one. From the runway show to the pack delavisiond’uneParisienne ouvertesurlemonde aging, from shipping to socially conscious etinspiréeparlebrassage partnerships (e.g. Sheltersuit Foundation), descultures… she is taking every possible action. In terms of production, that means elimi nating polyester and viscose in favor of organic silk and recycled cashmere, denim recyclésuniquement. Commeencuisine,pours’assurerune and cotton. Still, as shepoints out, finding recetteinfaillible,ilfautsaisirlesbonsingrédients.Mais,commelesou alternatives “that improve quality while lignelajeunefemme,trouverdesalternatives“pourallerverstoujours maintaining a low environmental impact” plusdequalitétoutenveillantàmaintenirunimpactenvironnemental requires years of research and experience. faible”impliquedesannéesderechercheetdepratique. “It’s time to explore the environment we Sadémarcheesthétiquenes’entrouvepaspourautantbridée.En live in,” Hearst says. “We can’t judge arrivantchezChloé,elleaconfié(sousladirectionartistiquedePeter a product without understanding the Miles)l’Instagramdelamaisonàl’artisteZoéGhertner,quialong materials that go into it and their origins. tempséludédesespoststoutcequinefigurepasdanslemondesauvage. I want to take everyone on this journey. It’s Adieusacs,bijouxetmannequinsquiprennentlapause.Alaplace, now or never.” unemosaïqued’imagesnaturellesengrosplan,invitantàobserveret Beauty may be skin deep, but true style àressentirdeplusprèslaforcevitaledesmondesminéral,végétalet comes from within. Hearst emphasizes animal:essaimd’abeillesoutoiled’araignée,focussurlatextured’une the difference between looking good and rocheoud’unchampignonauxcorollesplissées…Atonvupartipris feeling good. This physical connection plusradicalquecetteapprochesensibledustyle? with the garment can be felt in her first “Ilesttempsd’exploreretdeconsidérerl’environnementdans collection. Her looks emanate the aura lequelnousvivons”,expliqueGabrielaHearst,suruntonlimpide. of a selfassured traveler, embracing a “Nousnepourronsapprécierunproduitqu’encomprenanttousles mixture of cultures but at ease with the 74 / AIR FRANCE MADAME > > >> ICONIDLAVANITNELAV-OREIVORDNASSELA SOTOHP