Après la serialisation / Aftermath serialization IT, réglementaires, logistiques, qualité… au niveau des sites et des marchés pour sérialisation des moyens d’analyse plus Cela nous a permis d’avoir aujourd’hui une gestion plus autonome. Avec la créa- poussés de données pour nos utilisateurs 220 lignes de conditionnent prêtes tion en parallèle d’un centre d’expertise finaux. Nous n’en sommes qu’au début à sérialiser dans le monde ainsi que en sérialisation, une structure plus souple de la démarche, mais l’accent que nous 200 lignes, également prêtes, chez nos et réactive, pour faire de la veille, de la souhaitons mettre sur la data se voit déjà façonniers. Mais cette équipe globale n’a cohérence et une surveillance globale des dans l’évolution de notre service informa- plus lieu d’être aujourd’hui. Nous allons réglementations en perpétuelle évolution. tique, qui est passé de « IT » à « Business décentraliser et simplifier autant que pos- Une autre priorité est de développer Technology » et s’oriente maintenant sur sible la responsabilité de la sérialisation avec notre fournisseur de solutions de le « Digital » ! Chez Pfizer, près de 6 500 présentations ont été impactées et configurées pour la sérialisation en Europe. New technologies will have to connect all the players involved in the drug supply chain in a homogeneous and secure manner. generate many reports and feed them into been working for long with the various much as possible the responsibility of the Russian government IT system. In the governments in order to harmonize the serialization at site and market level so United States, the implementation of full practices in place and future laws. as to have a more autonomous manage- aggregation is ongoing and shall be com- ment. We are also creating in parallel an pleted by 2023. The last phase due this What are your current expert centre dedicated to serialization, year involved being capable of ensuring, priorities? a more flexible and responsive struc- upon each verification request submitted ture, which will ensure the monitoring, by our distributors, the authentication of consistency and global surveillance of our packs (wholesaler return verification). P. A.: When it was necessary our team the ever-changing regulations. Another Among the other challenges to be taken up in charge of the serialization project priority is to develop in partnership with in order to implement serialization along counted one hundred people holding with aggregation, there is Brazil, China, various skills: IT, regulatory, logistics, our serialization solution supplier more Egypt and Indonesia - in these countries quality... This is what allowed us to have advanced data analysis solutions for our we will use the GS1 standards. Africa today 220 packaging lines ready for end users. We are only at the beginning of is also concerned by aggregation, with serialization around the world and 200 the process, but the focus that we lay on forerunners such as Ethiopia and Nigeria. lines ready to operate on the sites of our data is already visible in the evolution of We estimate that regulations will strongly contract manufacturers. But this global our information service, which has passed emerge in these countries over the next team will now be restructured. We are from “IT” to “Business Technology” and is five years. The industry and GS1 have going to decentralize and streamline as now moving further towards “Digital”! 68The Pharmaceutical Post 02 / Juin - 2020