ENTREPRENEURSHIP, INNOVATION & SOCIAL BUSINESS CERTIFICATE PROGRAM EXECUTIVE CERTIFICATE INNOVATION & SOCIAL BUSINESS CREDITS This program provides an in-depth analysis of strategies for emerging markets that combine financial success and positive social impact, as well as concrete tools to build new value propositions that meet the needs of emerging market consumers more effectively. OBJECTIVES and social business mean in practice in emerging Bangalore • Understand what innovation (India) economies such as Africa and India • Acquire the necessary tools to carry out an in-depth analysis of the mass market in emerging countries and new emerging market strategies • Discover new ways of developing business that have real social impact, both in emerging and developed countries for multinationals, SMEs and entrepreneurs PROGRAM This two-week program is run in Cape Town (University of Cape Town), South Africa and Bangalore (Indian Institute of Management), India, andcovers three main topics: • Identifying new business opportunities in emerging markets such as Sub-Saharan Africa and India, with a particular focus on the mobile phone revolution and the digital revolution in emerging economies • Integrating sustainability into business models and developing business solutions Cape Town for social and environmental challenges (South Africa) • Fostering innovation: frugal innovation and reverse innovation will be analyzed Session 1 Innovation and social business from a Sub-Saharan African perspective (Cape Town, South Africa) Session 2 Innovation and social business from an Indian perspective (Bangalore, India) Academic Director David Ménascé PARTICIPANT PROFILE Senior Lecturer, HEC Paris Executives and senior managers with an international mindset who want to Duration become the next generation of socially aware business leaders in the rapidly changing, emerging world economy. Two one-week sessions • Each session has a five-day schedule • In 2020, the sessions will be run in June and October. Tuition fees* € 17,350 Contact For more information emba@hec.fr CPF eligible program * Net price, HEC Paris is not subject to VAT. Credits gained on successful completion of this program Excluding meals and accommodation.Prices, dates, faculty and program content can be used towards the HEC Paris Executive MBA. are subject to change. Code CPF: 23 98 09 - Competency set #4 from the RNCP: 21 568 For the latest updates go to: www.hec.edu 48 HEC PARIS EXECUTIVE EDUCATION - WWW.HEC.EDU